Bose takes on AirPods and Beats by baking in Google

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Bose
Bose's Quietcomfort 35 II wireless headphones are the start of a partnership with Google.
Photo: Bose

Apple’s AirPods and Beats headphones are getting some fresh competition from one of the biggest audio companies in the game. And they’re getting a little help from Apple’s rival, Google.

Bose unveiled two new products today. One is its first ever foray into the world of truly wireless earbuds. The other is a pair of brand new noise-canceling headphones that are also designed to work with Google Assistant.

Apple is looking for psychologist to improve Siri

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Siri
Siri could become a lot more empathetic.
Photo: Ste Smith/Cult of Mac

Apple’s digital assistant Siri could soon become your new psychologist.

According to a new job listing posted by Apple, the company is searching for a software engineer that also has some previous experience in psychology or counseling. Why? Because people are starting to talk to Siri like its a human.

Apple reveals epic 3-year drive to perfect A11 bionic chip

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A11 Bionic chip is Apple's most powerful smartphone processor ever.
A11 Bionic chip is Apple's most powerful smartphone processor ever.
Photo: Apple

The new A11 processor that powers the iPhone 8 and iPhone X is the most powerful smartphone chip Apple’s ever created, but making a processor that’s perfect for AI tasks took some big bets by Apple.

In a new interview with the company’s SVP of hardware tech, Johny Srouji, and marketing boss Phil Schiller, Apple reveals how it took three years to come up with the perfect solution.

How the movie Her inspired Apple to create a better Siri

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The iPhone's home button could be going away.
Siri is set to get some big upgrades with iOS 11.
Photo: Ste Smith/Cult of Mac

For its next act with Siri, Apple is taking some cues from one of the tech world’s biggest sources of inspiration: Hollywood.

With the release of iOS 11 later this month, Siri is set to get some big upgrades. The most notable will be the AI helper’s silky-smooth voice. And according to one Apple exec, the movie Her played a big role in helping the company figure out the changes they should make.

Samsung has no interest in taking on HomePod

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HomePod
Samsung doesn't want to fight HomePod... yet.
Photo: Apple

Samsung currently has no plans to take on HomePod with a smart speaker of its own.

Recent rumors have claimed the South Korean company is working on a standalone Bixby device, but a source familiar with its plans says the market is too small to be profitable.

Former Apple product design engineer reveals how Apple runs its factories

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Instrumental CEO Anna-Katrina Shedletsky
Anna Katrina Shedletsky is a former Apple product design engineer who is using her experience to build AI that helps companies streamline manufacturing.
Photo: Instrumental

On this week’s Apple Chat (the podcast formerly known as Kahney’s Korner): I talk with former Apple product design engineer Anna-Katrina Shedletsky about her take on modern manufacturing and how AI will revolutionize factories. She introduces us to her new company, Instrumental, which is using machine learning to help manufacturers identify and fix problems on their assembly lines.

Using her hard-earned experience at Apple overseeing the production of the first Apple Watch and several generations of the iPod, Shedletsky says machine learning is coming fast to manufacturing. Amazingly, almost all consumer electronics products are still assembled by hand — including hundreds of millions of iPhones.

But that’s changing. Manufacturing is undergoing a huge sea change with the advance of robotics and AI.