Apple earlier this year snapped up an AI video company, Bloomberg reports. The Barcelona-based Vilynx uses AI technology to help analyze videos to understand what it shows by looking at text, visuals, and audio. This can be used to make the videos more easily searchable.
According to the report, Apple could use this tech to make its Photos app better by allowing users to search videos for people and objects the same way they currently can search photos. It could also help make Siri smarter or improve recommendations in the TV app and more.