Mozilla, the company behind Firefox, is calling for Apple to boost user privacy on iOS by introducing rotating advertiser IDs.
Most iPhone and iPad users don’t know that they can block access to their unique ID, Mozilla says. Regularly rotating IDs would make it harder for companies “to build profiles of us over time.”
Sign the petition to pressure Apple into making a change today.
Sharing photos of our food and skinny lattes still hasn’t gotten boring. Instagram today revealed that it is picking up new users faster than ever as it surpasses the 700 million users milestone.
Google has confirmed plans to scrap 30-second unskippable ads on YouTube in 2018.
The clips, which users are forced to watch before their chosen video, are seen as a nuisance to viewers. Google will instead focus on “formats that work well for both users and advertisers.”
UPDATE: Facebook has now confirmed auto-playing ads will rollout this week. See the update at the bottom of this post.
Facebook’s auto-playing video ads, which first appeared on iOS last week, will be seen by all users on all platforms later this week, The Wall Street Journal reports. You’ll see them on your desktop as well as your mobile devices, and they will play automatically as you scroll through your timeline.
Just under 18 months after its launch, Apple is set to make more changes to its iAd mobile advertising service in a bid to attract more customers. The Cupertino company is hoping to claw back some of the ground it’s quickly losing to Google’s AdMob service by reducing the initial buy-in to iAd, and changing the way in which advertisers pay.
