Whether Samsung’s blatant Apple bashing adverts are actually convincing customers to buy its products is unclear, but they are at least inspiring other companies to mock Apple’s gadgets in their own ads.
Amazion is the latest, with a new Kindle ad that takes aim at the iPad for its poor reading conditions in direct sunlight, and its heavy price tag.
Despite Apple’s best attempts to get the tablet banished from Australian soil, Samsung is now selling its Android-powered Galaxy Tab 10.1 down under, and it has a whole new marketing angle that’s guaranteed to attract attention. The Korean company is now labeling its device “the tablet Apple tried to stop.”
Best Buy has launched a new ad that hopes to lure Apple fans into its stores this Christmas. In addition to Macs, iPads, iPhones, and iPods, the humorous “Everything Apple at Best Buy” ad also includes an appearance from old St. Nick himself.
While Samsung itself is quick to take Apple’s innovation and pass it off as its own, resulting in a number of lawsuits, the Korean electronics giant is still happy to mock the device that inspires many of its Android-powered smartphones. In a new TV commercial for its popular Galaxy S II handset, Samsung pokes fun at the iPhone and its devoted fans who wait in line for hours to pick up the device on launch day.
I think someone’s a little jealous that they don’t see endless queues when they churn out a new product.
To be fair to Samsung, it is rather humorous. My favorite bit: “You know, if it looks the same, how will people know I upgraded?”
Apple has begun airing a new commercial for the iPad 2 called ‘Love’, which showcases our love for the company’s incredibly popular tablet. In the thirty-second clip, we see people of all ages using the device while they go about their daily lives, doing things like movie editing, music recording, painting, learning, and more.
“Getting lost in the things we love has never felt quite like this.”
We’ve seen a number of parodies that poke fun at Apple’s new intelligent assistant, but this one has to be my favorite. It’s a skit from CollegeHumor that mocks Apple’s latest Siri adverts by placing the feature in between husband and wife while they fight, and it’s hilarious.
Apple has launched two new TV ads for the iPhone that could potentially be the last to feature the iPhone 4. Demonstrating FaceTime and AirPlay, the ads continue the “If you don’t have an iPhone…” campaign which started back in March.
Samsung just launched its new Samsung Galaxy Tab advert, and in addition to blatantly mocking the iPad for its lack of Flash support, it also concludes by claiming the device to be better at web videos, multitasking, and gaming.
Apple has released a new commercial for its iPad 2 that follows the same theme as its previous ‘We Believe‘ commercial launched in early April. Entitled ‘If You Asked’, the new ad focuses on the iPad’s user experience and how people perceive the device rather than its technical specifications.
The smooth guy in the voiceover reads:
If you ask a parent, they might call it intuitive. If you ask a musician, they might call it inspiring. To a doctor, it’s groundbreaking. To a CEO, it’s powerful. To a teacher, it’s the future. If you ask a child, she might call it magic. And if you asked us, we’d say it’s just getting started.
Apple’s commercials for the second-generation iPad thus far have been a little more personal than the company’s other ad campaigns; highlighting what users can achieve with the device, rather that what the device itself is technically capable of.
It really is amazing that the iPad is being used in so many amazing ways by everyone from toddlers to CEOs.