When you want to look up a street address in Safari, you may still be using an old workflow: copy the address from the web page, paste it into the search bar, and then use Google Maps.
With OS X Mavericks, you might even have gone a step further and pasted the address into Apple’s Maps app, and then sending the directions to your iPhone.
There’s another way, though, which offers more immediate gratification: opening the address in Safari.