Way back in iOS 9 days, Apple added “content blocking” to the iPhone and iPad. More commonly known as “ad-blockers,” this tech lets you use third-party apps to block ads, malware, trackers, comments, and more, in Mobile Safari. Apple itself doesn’t do any more than make blocking possible. To actual decide what to block, you need a third-party app.
Enabling ad-blocking is easy, once you know how, and you can set-and-forget it once done. Or you can keep on top of things, adding custom rules, and white-listing trusted websites. Here’s how.
Ever since iOS 9, you’ve been able to block ads, trackers, and other content in Mobile Safari. But as websites fought back, and the content-blocker apps added yet more rules in return, the war escalated. Blocker apps started to hit Apple’s hard limit of 50,000 rules.
Probably the most popular and comprehensive blocker is 1Blocker, which just got superseded by 1Blocker X. The new app splits off itself into seven “extensions,” each of which have 50,000 rules, bringing the total to 350,000 rules.
This doesn’t just allow 1Blocker X to boast in the app store. It also allows whole new categories of content blocking. The new setup works slightly differently, so let’s see how to get things started.
Most ad blockers block everything. You download the app, tell Safari to use it, and then no longer need to worry about sites serving bandwidth-burning scripts that leech your personal information.
But for many people, the blanket approach of nuking everything is too much. You may instead prefer to block some bad actors, but let most sites serve ads — the ads pay the writers who write for the sites, after all. That’s where the bluntly named Punish Website app comes in. The new app comes configured to block nothing, letting you add the sites you hate to your own personal blacklist.
Apple has begun purging the App Store of third-party utilities that block ads and provide VPN connections. The company says that they do not comply with its Developer Guidelines due to the way in which they interfere with other iOS apps.
According to a new report, however, ads may not be the only content that is blocked by apps like Crystal. Online retailers such as Walmart, Sears and Lululemon are also seeing their e-commerce sites negatively affected by adblockers — with some crucial features failing to work as before.
These apps are garnering a ton of attention and reaching the top of the paid app charts. With so many content blockers out there, what’s the difference? Why choose one over the other? It’s so confusing, so we did a little digging. Here’s what we’ve found out.
iOS 9 includes a new feature that desktop users have had for a while: content blocking. More conventionally known as ad blockers, this software cuts out all the advertisements and other cruft from web pages, allowing faster load times and a more streamlined experience.
Of course, most websites you read these days (including Cult of Mac!) rely on advertising to keep the lights on.
Luckily for all of us, most new content blockers let you whitelist specific sites so you can continue to help them pay their bills.