Surprise: These cans aren’t quite the flashy, youthful boombasts their outward appearance suggest (yes, that’s a good thing). And, surprise: There’s much more here than simply a nod at the term “active noise cancellation.”

SMS, which is helmed by Rapper 50 Cent, jumped into the headphone game just shy of three years ago. At that time the lion’s share of attention was directed toward their wireless Sync cans, which stream music via the somewhat uncommon Kleer technology. But that doesn’t mean the rest of SMS’s broad, diverse lineup should be ignored, and that assertion is well-supported by the performance — and, yes, dash of flash – of the wired, active noise-canceling Street by 50 ANC headphones.

Jabra made a big show of introducing their Sport Bluetooth music/phone earbuds at CES this year, even bringing in triathlete celeb and Ironman champ Craig Alexander to flaunt the buds while he sweat away the miles on a stationary bike. Unfortunately, the Sport has been plagued by reports of abysmal Bluetooth connectivity (possibly due to range) and poor fit ever since it shipped.

Jabra’s response is their new Sport Wireless+, the successor to the Sport, which Jabra says has made everything better.

LifeProof has definitely made an impact with the digital outdoors; seems I run into their sleek, modular, waterproof iPhone cases everywhere (we love them, btw). Now, the company is focusing on their new Nüüd iPad case, and the second available accessory for the case is the LifeJacket, a flotation device that fits around the waterproof Nüüd case and keeps the iPad from sinking into the murky depths after you’ve, say, calculated your dive profile.