Noise-cancelling wireless earbuds that cost under $100 jostle in a competitive field. One company that consistently stands out from the crowd with high-quality goods that are a great value for what they cost is Edifier.

And the company, based in China, has done it again with the Edifier W240TN true wireless earbuds. They launch Thursday for a price of $79.99. Edifier sent me a pair to try out.

There really aren’t many reasons not to buy these if you want good earbuds for well under $100. But there are a couple of potential reasons, depending on your priorities.

Known for speakers and headphones with high-quality sound at affordable places, China-based Edifier plans to release a new set of true wireless earbuds with active noise cancellation (ANC) this month, the NeoBuds S. They closely track the look and feel of the well-regarded, high-resolution NeoBuds Pro the company rolled out in July 2021 — but with some promised improvements.

Edifier sent Cult of Mac a set of NeoBuds S to try out and see how well the company’s beefed-up noise cancellation and sound quality perform, among other features.

In a world awash in earbuds, it’s not easy for lower-end products to keep their heads above water. But some manage to do it through solid overall quality and a good feature spread, like the new Ugreen T3 HiTune ANC Wireless Earbuds.

They’re not going to compete with many products at mid-to-high price points, like AirPods Pro and competitors. But the T3s offer bass to burn, an OK fit and a range of solid features at $40.

What you don’t get is top-notch sound across all frequencies, stellar ANC or a sense of tremendous build quality.

The new Master & Dynamic MW75 over-ear headphones will undoubtedly compete with top cans from Apple, Sony, Sennheiser and others. They boast up to 28 hours of battery life and adaptive, environmentally aware active noise cancellation.

But the premium Master & Dynamic headphones actually make AirPods Max look somewhat affordable. They cost an eye-popping $599.

Sony brought out its latest earbuds with active noise cancellation (ANC) Wednesday, the $199.99 LinkBuds S. The consumer electronics giant appears to be going for “Goldilocks” buds here, fitting a super-lightweight option for comfortable, long-term wear just below its flagship WF-1000XM4 ANC earbuds in both price and quality level.

Apple continues to dominate the global market for true wireless earbuds with its AirPods and AirPods Pro. But a proliferation of competitors in China and elsewhere with cheaper options claims increasing market share.

Few would dispute that Sony’s flagship wireless WH-1000XM4 active noise-canceling (ANC) headphones have been among the best on the market since they came out in August 2020. But Sony has improved upon them, offering its fifth-generation WH-1000XM5 headphones on Thursday.

The redesigned cans flaunt several impressive improvements over the previous model, making the XM5s an even worthier competitor to AirPods Max and other premium headphones.

Sennheiser first put out its top-tier Momentum True Wireless earbuds in 2018 to rave reviews about sound quality. Next came a 2020 update and now, with a new release, we see a substantial redesign with the Sennheiser Momentum True Wireless 3 earbuds.

They offer substantial upgrades at a lower-than-expected price, compared to the starting price of their predecessors.

The German maker released the new flagship buds along with its new Sport True Wireless earbuds for athletic types who want to filter out the sound of their own huffing and puffing.

Sony’s WH-1000XM4 over-ear noise-cancelling wireless headphones are considered one of the best sets of cans in the business. Now a new leak shows what may be in store for the audio giant’s next version, the WH-1000XM5, in terms of a sleek new design and key specs.

Danish audio legend Bang & Olufsen has struck out in a new yet familiar direction with its latest true wireless earbuds, the Beoplay EX. It’s the company’s first set of earbuds with stems, which makes them look a lot like AirPods Pro.

As a premium offering, Beoplay EX boasts all of the expected features, like active noise cancellation (ANC). The buds also claim top-notch sound and demand a high price for it — $399, considerably more than AirPods Pro and other major contenders.