You know how McDonald’s (allegedly) has a secret menu? Plenty of people have heard about it, some use it frequently and bask in its glory, but most just stick to the regular menu.
That seems an awful lot like how 3D Touch could pan out.
We get that yesterday’s Apple event was a marketing thing, which is why every presentation began with whoever was onstage telling us how “thrilled,” “excited” or “really happy” they were to be there. And the exaggeration just continued from those intros.
Here are some of the most outlandish and enthusiastically subjective lines that came from the stage at the Bill Graham Civic Auditorium. We’ve organized them by speaker so you can see who “won” this verbal arms race of canned excitement.
Making an iPhone is complex, for sure. Creating the hardware and software that rules our daily lives has been an ongoing, iterative process since 2007, when Steve Jobs revealed the first one.
Since then and on up to the newly announced iPhone 6s and 6s Plus, the iPhone itself has improved bit by bit while still wowing consumers as better enough to upgrade to.
“You can’t just say, ‘Here it is. It does the same thing 5 percent better than last year,’ says senior vice president of worldwide marketing Phil Schiller in an interview over at Bloomberg. “Nobody cares.”
In a device that’s the essence of complexity, refined, the new 3D Touch was super tricky to make, as the in-depth interview explains.
Despite being identical to their predecessors, iPhone 6s and iPhone 6s Plus are much-improved in almost every way. But do they have the specifications they need to take on the latest Android-powered smartphones we’ve already seen this year?
Find out in our comparison below, which compares Apple’s next-generation iPhones with rivals like the Galaxy S6 and S6 edge, the Moto X Style and Moto X Play, Sony’s new Xperia Z5, and more.
Apple is packing the new iPhone 6s and 6s Plus with more features than ever — and introducing a new input method called 3D Touch that uses pressure sensitivity to unlock an entirely new paradigm of touch controls.
A bunch of incredible new features, including a new display with a Taptic Engine, led Tim Cook to call the new devices the best smartphones ever made as he showed them off to the world.
“No product is more about innovation than the iPhone,” said Cook as he unveiled the iPhone 6s line today at a special event in San Francisco. “We have changed everything about these new iPhones.”
Apple Watch will borrow a lot of tech from the iPhone when it ships in April, but according to a new rumor from supply chain sources in China, Apple is planning to bring one of its wearable’s coolest features to the next iPhone.
The Economic Daily News has reported that Apple is considering adding ‘3D touch’ technology to the iPhone 6s, similar to Apple Watch’s Force Touch. According to the sources, Apple’s is planning to tap US-based Avago Tech as the main supplier for the iPhone 6S 3D touch technology.
