Cannes Lions hails Apple’s creative genius for advertising

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2019 Creative Marketer of the Year
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple has received virtually every award there is for advertising and marketing, but one announced this week caught the company by surprise.

The Cannes Lions International Festival of Creativity announced it would award Apple Creative Marketer of the Year for 2019, a first for the company.