This week we spend all our time on the Mac. Content blocker 1Blocker has a whole new look — and a new subscription model. BlackHole replaces the venerable SoundFlower on newer Macs, and ToothFairy puts your AirPods Pro in the Mac’s menu bar.

Most ad blockers block everything. You download the app, tell Safari to use it, and then no longer need to worry about sites serving bandwidth-burning scripts that leech your personal information.

But for many people, the blanket approach of nuking everything is too much. You may instead prefer to block some bad actors, but let most sites serve ads — the ads pay the writers who write for the sites, after all. That’s where the bluntly named Punish Website app comes in. The new app comes configured to block nothing, letting you add the sites you hate to your own personal blacklist.

Figuring out which content-blocking apps you want is going to be tough with so many of them vying for your attention. Which one should you choose?

A day after iOS 9 made content blockers possible, we’ve got Purify, Peace, Crystal, Silentium, Blockr, Freedom, Blockr and 1Blocker, just to name a few.

These apps are garnering a ton of attention and reaching the top of the paid app charts. With so many content blockers out there, what’s the difference? Why choose one over the other? It’s so confusing, so we did a little digging. Here’s what we’ve found out.