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Discuss The Steve Jobs’ Keynote Speech On Our Facebook Page

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WWDC conference

As many of you know, the Steve Jobs keynote speech at the WWDC is going on right now. If you’re following along with our updates and updates from other sites, go join us on our Facebook page in the discussion section and post your thoughts, reactions, and comments about what he reveals today.

First, become a fan of the page, then join the discussion!

Here’s the link directly to our discussion forum on our Facebook page: Steve Jobs at the WWDC

AT&T Making It Easier to Upgrade to New iPhone

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AT&T is reportedly easing upgrade restrictions on when customers can upgrade their handset, a move reportedly in anticipation of Apple announcing a new version of its iPhone. The changes allow iPhone customers — who may not have been eligible — to upgrade without paying early termination fees.

Customers of the carrier can go to the AT&T website and click on “Check Upgrade Options.”

Leaked Photos Reveal Magic Trackpad For Desktop Macs

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At today’s WWDC, the next iPhone might not be the only things we see: Engadget has photos of what looks to be an entirely new input device: a Magic Trackpad.

The Magic Trackpad is essentially a giant, Bluetooth-connected multitouch trackpad for Macs, and will not only support all of the functionality of a MacBook Pro touchpad or Magic Mouse, but apparently handwriting recognition to boot. If that’s the case, I imagine it could function pretty handily in Photoshop as well.

I’ll grab this in a heart beat if the price is reasonable. For most of my desktop work on my iMac, I find the Magic Mouse wanting compared to my MacBook Pro’s excellent trackpad, and it’s atrocious for gaming. With the Magic Trackpad, I could finally have the big trackpad I’ve always wanted for my desktop, transforming it when needed into a mousepad and supplementing it with an excellent third-party gaming mouse.

The Apple Broadcast Network – Coming Soon?

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On the eve of WWDC, a speculative story on mp3newswire.net suggests some interesting possibilities for Apple in the video and media space given the explosive adoption of iDevices:

In 1959 5,749,000 television sets were sold in the US, bringing the cumulative total of sets sold since 1950 to 63,542,128 units. This number supported, through advertising, three national television networks, ABC, NBC, and CBS (a fourth, Dumont, folded in 1956) and numerous local independent stations. Television was big business by the start of the 1960’s.

Now here are another set of numbers. As of April this year Apple sold 75 million iPhone and iPod touch units, devices capable of delivering video via Wi-Fi and 3G connectivity. Add to that figure 2 million iPads and counting. By the end of the year Apple should have about 90 million smart mobile devices in the wild.

Advertising with Cult of Mac

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Want to reach all the right customers? Advertise on Cult of Mac.
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In addition to giving readers the latest Apple and tech news, Cult of Mac is a destination website where tech enthusiasts go to find the best software, products and services. They read Cult of Mac’s trusted reviews for insight that drives their purchases.

Why advertise on Cult of Mac?

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Read on for more information on these Cult of Mac advertising opportunities. Or contact Cult of Mac now if you are ready to launch your Cult of Mac marketing campaign or have specific questions about how we can help you get your message to the masses.

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A sponsored post is a great way to reach Cult of Mac readers.
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Choose from two types of editorial sponsorships — one long (sponsored posts) and one short (sponsored snippets).

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Sponsored posts are 500-plus words about your product. They are written by Culf of Mac staffers to highlight your product in a way that best resonates with our readers and will be clearly labeled as sponsored content. They can take any of these forms:

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Sponsored snippets are short write-ups (maximum of 150 words) that will appear as part of a larger post and will be clearly labeled as sponsored content.

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Opt to upgrade your snippet with amplification via our social channels on Facebook and Twitter for an additional fee.

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Let professional visuals tell your story with a sponsored video on Cult of Mac’s YouTube channel. Sponsored videos, like the one above, focus on your product. They average two minutes in length and can take any of the below forms:

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All videos are cross-posted to the Cult of Mac website and amplified via our popular Facebook and Twitter accounts.

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You can also sponsor one or more of our news, how-to and reviews videos, which regularly appear on the Cult of Mac website and on the Cult of Mac TV YouTube channel.

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Harnessing the power of Cult of Mac’s powerful social media presence is an easy, low-cost way to get your message in front of our hundreds of thousands of engaged followers on Twitter (more than 750,000 followers), Facebook (more than 200,000 likes) and Instagram (more than 35,000 followers).

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Audio spots are available on our popular weekly podcast, The CultCast, which has a large following of loyal listeners (and stellar reviews on iTunes). Or you can buy spots on our new podcast, Kahney’s Korner, which features tech luminaries speaking one-on-one with Leander Kahney, Cult of Mac’s founder and editor in chief.

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For traditional display advertising, we offer IAB-standard units. For premium, high-impact ads, or if you plan on spending more than $1,500 on your media buy, contact us and we’ll work out a custom deal that suits your needs.

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You can sponsor Cult of Mac’s coverage of big events like CES or WWDC.
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Several times a year, we invest in in-depth coverage of big events that prove popular with readers. You can be Cult of Mac’s official sponsor for annual events like CES or Apple’s Worldwide Developers Conference, with significant opportunities to associate your brand with our in-depth coverage.

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To take advantage of any of these advertising or sponsorship opportunities, please contact us at advertising@cultofmac.com. We will be happy to give you more information, answer specific questions, supply you with a rate card or work with you to craft the ultimate marketing message.

New Pictures Confirm Next-Gen iPhone In White

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Rumors of a white 4G iPhone are long in the tooth, but here’s what appears to be proof that Apple will offer a white version of the next iPhone — photos of a white case that were sent to PowerbookMedic.

These are pictures of what appear to be spare parts –PowerbookMedic is a repair shop — but don’t appear to be the final versions. The text on the back is placeholder text. As well as the back case, PowerbookMedic also has images of a white front panel and some chassis parts.

The 4G iPhone is likely to be introduced at next week’s WWDC.

Anyone think white is becoming passé?

Apple Says So-Long to LaLa

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Well, Apple has shuttered LaLa, its streaming music service. The sign appeared early Tuesday morning, but while the closure comes as no surprise, what is unsettling is the dead air that replaces the web-based music application. What’s more, don’t bet the farm LaLa will be reborn as some streaming version of iTunes.

“I have a hunch we’re not going to see one soon,” opines Peter Kafka at the Wall Street Journal‘s All Things Digital. Although it could be just a teaser for Apple CEO Steve Jobs’ appearance tonight at the All Things Digital conference, Kafka notes web-based music services are on life support and the music industry’s legal eagles control the oxygen supply.

Review: Instinctiv Shows What a Music-Focused iTunes Should Be

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I’m fairly well-known for being a detractor of the convoluted mess that iTunes has become in the video and apps iPhone era. I might have even labeled it Apple’s own IE 6 at some point. That’s actually not true — it’s more Lotus Notes, trying to fit every possible feature into a single application rather than writing a bunch of specialized programs that excel at their task. From a desktop experience perspective, at least, I know I would be way happier with discrete applications for a slimmed-down music player, video player, and store/file manager.

Well, I might have found the first of that set. It’s called Instinctiv, and it’s a gorgeous, free, Mac OS X exclusive music player that actually makes listening to music on a computer intuitive again. It has some shortcomings, which I’ll address, but on most levels, it’s a superior music solution to iTunes.

Engadget: New Cloud-Streaming Apple TV Will Run iPhone OS, Cost $99

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Steve Jobs’ “hobby” device might not be a hobby for long: Engadget reports that sources close to Apple claim that the Apple TV is currently getting a massive overhaul as an iPhone OS, streaming video device.

The old Apple TV was like a big iPod that connected to your set, so it’s not really a surprise that Apple’s re-imagining of Apple TV is essentially as a big iPhone connected to an HDTV. According to Engadget, the new Apple TV will have an A4 CPU, run iPhone OS and only ship with 16GB of flash storage.

Why so little room? Because Apple’s trying to do away with local storage in favor of their cloud iTunes service. The new Apple TV will be capable of streaming your media at 1080p through a web connection (or a Time Capsule, if you still want to store your media locally, but it’s all still streaming).

The biggest reveal? The price. Engadget says the new Apple TV will costs only $99. Wow.