Are Lady Gaga followers Apple or Android fans? Amazon is using the flamboyant celebrity to push its cloud storage option, selling the singer’s new “Born This Way” album for only 99 cents. Along the way, the Internet retailer hopes you’ll pick it over Apple’s $16 iTunes price … and in doing so, be locked into using their Cloud Locker service instead of Apple’s forthcoming iCloud.
We’ve been speculating on Apple’s partnership with Nuance for some weeks now, and confirmation the two companies are working together comes with the new speech technology discovered in the Mac OS X Lion beta.
When Google and Amazon launched their cloud music services, they did so without signing deals with the four major music labels. Apple will not be following suit, and according to music industry insiders, having all the contracts signed is what’s going to let Cupertino kick the competition’s teeth in.
Apple’s giant datacenter in North Carolina may bring advanced voice controls to the iPhone and iPad, reports Techcrunch.
The function of Apple’s massive datacenter — one of the biggest in the world — has been kept firmly under wraps. The North Carolina facility is like Area 51: everyone knows it exists, but few know its true purpose. Observers believe it is primarily for iTunes in the cloud, but Techcrunch suggests it is already set up to bring voice recognition to iOS 5.
According to Techcrunch reporter MG Siegler, Apple is already running advanced voice-recognition software from Nuance Communications – the company behind the Dragon Dictation applications for the iPhone and iPad — at the massive datacenter. The two companies will announce a deal at WWDC in early June.
And that likely means that iOS 5 will feature a plethora of advanced voice controls when it also is unveiled at the programmers’ conference.
Apple has invested a considerable amount of time and money on iOS, the mobile version of Mac OS X, that powers the iPhone, iPod touch, iPad, and Apple TV. So it just makes sense that Apple would re-invest iOS technology into the Mac version of OS X. Steve Jobs has pretty much said so himself and we’ll start to see this happen with the release of Mac OS X 10.7 bearing the code name Lion.
First of all it is no secret that Apple plans on bringing a number of features to the Mac from iOS. These features include the following:
Mac OS X will allow applications to remember open windows, etc. similar to resuming apps when launched on iOS. Automatically saving application documents will also be an integrated feature similar to what happens on iOS when you suspend or quit an app.
As WWDC and the unveiling of iOS 5 approaches, we’re all wondering what Apple may or may not bring to its devices with the next major iOS release. One thing that could be introduced is speech recognition, courtesy of Nuance Communications – the company behind the Dragon Dictation applications for the iPhone and iPad.
According to a TechCrunchreport that cites “multiple sources,” Apple has been negotiating a deal with Nuance which could see them integrate the company’s speech recognition technology into the iOS platform. While negotiations could have potentially been about an Apple takeover of Nuance, TechCrunch believes that at this point that’s unlikely.