Thanks to Ken Segall’s new book about Apple, Insanely Simple, we have heard about how Steve Jobs was willing to dress up as Willy Wonka, and how he felt about the negative reaction to the infamous hockey puck mouse.

Here are three more great anecdotes about Jobs from the book. They include Jobs asking the President to help with Apple’s Think Different campaign, the untold story of how NeXT got its name, and how Jobs almost integrated advertising into Mac OS.

Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.

Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.

Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”

Every Cult of Mac reader should know the name Ken Segall. Leander interviewed Ken back in 2009 about naming the iMac and making Apple’s ‘Think Different’ ad campaign. Ken now runs the hilarious Apple parody site called Scoopertino and his personal blog, Observatory.

As a man that worked with Steve Jobs personally, Ken has first-hand knowledge of what drives Apple as a business, and his insights into the creative marketing and branding industry are profound. He’s got a new book coming out called Insanely Simple, and you should be excited to get your hands on this one.

Have you ever wondered what it was like behind the scenes of Apple’s famous ‘Think Different’ advertising campaign? The 1997 ad was mainly attributed to Steve Jobs in Walter Isaacson’s biography, but there’s more to how it all went down.

An advertising executive that helped create the campaign has taken to Forbes to set the record straight, and the truth is that Steve Jobs originally hated the very ad that brought Apple back from the brink of destruction.

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We stumbled across this rare video of Steve Jobs at the CAUSE 1998 Conference in Seattle. In the short clip, Steve Jobs gives a particularly comedic and lighthearted talk about the PC and TV.

The video quality is pretty awful, but what’s said in the talk is very interesting. In the video, Jobs says, “TV turns your brain off, PCs turn your brain on.” What most don’t know is that Jobs was quoting a failed campaign for the original iMac.

Ken Segall, the advertising guru who named the iMac and coined the “Think Different” slogan, wants to bust what he calls the “last myth about Macs:” security.

Segall takes to task all the usual arguments – Macs are only secure because there aren’t that many of them and that Macs are actually more vulnerable, thanks to the known vulnerabilities.

So where are the viruses? Where are the hacks?

Artists who have traded canvases for touch screens and brushes for the Brushes app will meet up at a Digital Art Conference in New York City this weekend.

The iAMDA (International Association of Mobile Digital  Artists) has organized its first ever MobileArtCon taking place at the New York University’s Interactive Telecommunications Program (ITP), October 23-24.

Cult of Mac talked with artist and organizer Matthew Watkins — whom we featured when his iPhone art was the first to hang at an Apple reseller — about what to expect from this weekend meeting of digital artists.

Back in November, our own personal Aleister Crowley of Cult of Mac, Leander, sat down and interviewed Ken Segall, the originator of the iMac name. According to Segall, Steve Jobs recognized he was “betting the company on the machine and so it needed a great name.” The only problem: the name Jobs had his heart set on was so bad it would “curdle your blood.” The original product name? MacMan, says Gizmodo.

Luckily, at the end of the day, iMac won out… but it wasn’t because Jobs let himself be swayed, according to Gizmodo’s sources, but rather because the name was already trademarked by a company called MidiMan, who had released a serial-to-MIDI adapter under that brand name. Apple made an offer; Midiman declined; Steve Jobs fumed and Segall got his way.

If you liked Wednesday’s interview with Apple ad man Ken Segall, just wait until you see what we’ve got coming next week.

We have an exclusive interview with one of the top people in the Apple story. I’d say they were number 3: the third most influential person in Apple’s history.

This is the first time they spoken publicly about Apple in many, many years. They have some good stories, a lot of fascinating insights, and a couple of surprises.

Can you guess who it is?