Search results for: today in apple history

Today in Apple history: Apple’s war with IBM commences

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IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple-versus-PC feud.
Photo: Boffy B/Wikipedia CC

August 12: Today in Apple history: Apple's war with IBM commences with IBM Personal Computer launch August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes International Business Machines to the personal computing party in a full-page ad in the pages of The Wall Street Journal. Things won’t stay positive for long.

Today in Apple history: Happy 71st birthday, Steve Wozniak!

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Steve Wozniak wax sculpture fake eyes
Apple's merry prankster celebrates another spin around the sun.
Photo: Madame Tussauds

August 11: Today in Apple history: Apple co-founder Steve Wozniak is born August 11, 1950: Apple co-founder Steve Wozniak is born. While Steve Jobs may be the most admired Apple figure, Woz might be the most well-loved by fans.

In addition to his most famous creation, the Apple II, Wozniak is also responsible for imbuing Apple’s products with his fun-loving personality.

Happy 70th birthday, Woz!

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I Am Rich
The I Am Rich app could be yours for the bargain price of $999.99.
Photo: Ste Smith/Cult of Mac

Today in Apple history: It’s time to ‘Think different’

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Think-Different
And just like that, a catchy slogan turns into an earworm.
Image: Apple

August 8: Today in Apple history: Steve Jobs introduces new Apple new slogan, Think different August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.

It’s the beginning of Apple’s most iconic advertising campaign since the original “1984” Macintosh ad.

Today in Apple history: Original Mac Pro packs serious Intel power

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Mac Pro
The original Mac Pro took productivity to new levels.
Photo: Apple

August 7: Today in Apple history: Original Mac Pro packs serious Intel power August 7, 2006: Apple unleashes the Mac Pro, a high-end desktop computer that complete’s the company’s transition to Intel processors.

Built for computation-heavy tasks like 3D rendering and professional audio and video editing, the quad-core, 64-bit Mac Pro serves as a replacement for the Power Mac G5 (from which it borrows its aluminum “cheese grater” design).

Today in Apple history: Microsoft throws Apple a $150 million lifeline

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Bill Gates
Bill Gates looking like the cat that got the cream.
Photo: Apple

August 6: Today in Apple history: Microsoft investment helps save Apple from doom August 6, 1997: In one of the most famous moments in Apple history, Steve Jobs reveals that Microsoft invested $150 million in its rival.

Although often presented as an inexplicable gesture of good faith on the part of Microsoft boss Bill Gates, the cash infusion into Apple actually benefits both companies.

Today in Apple history: Beginning of the end for clone Macs

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Power Computing clone Macs sounded like a good idea at first.
Clone Macs sounded like a good idea at first.
Photo: Antnik

August 5: Today in Apple history: Beginning of the end for Power Computing Mac clones August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. It marks the beginning of the end for Apple’s mid-’90s strategy of licensing the Mac operating system.

“If the [Mac] platform goes closed, it is over,” predicts Power Computing CEO Joel J. Kocher of Apple’s strategy. “[It’s] total destruction. The kiss of death.” Of course, things don’t turn out exactly like that…

Today in Apple history: Mac Centris 660av is an audio-visual masterpiece

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The Macintosh Centris 660av was astonishingly ahead of most rival computers at the time.
The Macintosh Centris 660av was astonishingly ahead of most rival computers at the time.
Image: Apple

July 29: Today in Apple history: Mac Centris 660av is an audio-visual masterpiece July 29, 1993: Apple releases the Macintosh Centris 660av, a computer packed with innovative audio-visual features. These include an AppleVision monitor with microphone and speakers, and a port that can works as a modem with a telecom adapter. It also comes with the first Apple software to recognize and synthesize speech.

At the relatively low price of $2,489, this was one of the first great affordable multimedia Macs.

Today in Apple history: Apple acquires the company behind Touch ID

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Touch ID
Touch ID was a massive step forward for Apple.
Photo: Apple

July 28: Today in Apple history: Apple acquires AuthenTec, the company behind Touch ID July 28, 2012: Apple buys biometrics company AuthenTec, acquiring the technology that will power future authentication and secure payments initiatives.

With a price tag of $356 million, the deal gives Apple the right to use AuthenTec hardware, software and patents. In the short term, Apple engineers start working to build Touch ID sensors into the iPhone 5s. Longer-term, AuthenTec’s mobile wallet tech paves the way for Apple Pay.

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