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Apple will hype TV+ shows in upcoming creative sessions at Fifth Avenue store

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Apple will show off Apple TV+ at its Fifth Avenue Apple Store.
Apple recently reopened its Fifth Avenue Apple Store.
Photo: Apple

Apple is using its Apple Store “Today at Apple” creative sessions to showcase Apple TV+ content. As part of upcoming events at its newly reopened Fifth Avenue Apple Store, Apple will focus on promoting films and TV shows from its streaming video service.

In one case this will involve an appearance from the crew behind the production.

Apple TV+ hires new head of documentaries

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Molly Thompson brings decades of experience to the Apple TV+ management team.
Molly Thompson brings decades of experience to the Apple TV+ management team.
Photo: Apple/Cult of Mac

Apple’s upcoming streaming video service now has someone in charge of documentaries. Molly Thompson previously held a similar role at A&E Networks.

Action and comedy shows have so far grabbed the most attention at Apple TV+, but clearly educational programming will play a big part too.

ACLU says Apple employee was illegally harassed by U.S. Customs

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Silk Labs
Andreas Gal is the founder of AI startup Silk Labs, acquired by Apple.
Photo: Silk Labs

An Apple employee was allegedly illegally harassed by U.S. Customs and Border Protection (CBP) while passing through Customs. Andreas Gal, founder of Silk Labs, an AI startup acquired by Apple, says he was asked for the passwords to his Apple-issued phone and computer.

When he asked to speak with a lawyer, due to the contents being covered by a nondisclosure agreement, CBP officials reportedly refused. Instead, Gal was threatened with prosecution.

Apple takes on Lighthouse team after acquiring security patents

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Lighthouse
Is Apple planning to make cameras of its own?
Photo: Lighthouse

Around 20 members of the Lighthouse team are now working at Apple, according to a new report.

The hires, which include two company co-founders, come after Apple acquired a bunch of Lighthouse’s home security patents earlier this month. An email sent to customers this week requested permission to transfer security camera data with Apple.

Apple’s TV service could hit 100 million subs in next 5 years

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Apple TV
Apple's TV streaming service could mean a massive revenue boost.
Photo: Ste Smith/Cult of Mac

Apple hasn’t even debuted its streaming video service yet, and already analysts are salivating over the potential cash tidal wave it could earn Apple.

According to Wedbush analyst Daniel Ives, Apple could carve out 100 million subscribers in the next 3-5 years. This could earn anywhere up to $10 billion in revenue per year.

Every Apple TV+ series and movie currently in the works [Updated]

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Apple spent more than $20 million advertising Apple TV+ last month
Here’s what’s on Apple TV+ right now
Photo: Apple

The star-studded Apple TV+ lineup is starting to look like it could become a legitimate contender to Netflix and HBO. After going on a Hollywood spending spree in the last eight months, Apple appears poised to make a huge push into original content.

Thanks to its new worldwide video executive team, many of the Apple TV series in development actually look really promising and diverse. From Steven Spielberg’s Amazing Stories to mysterious new sci-fi series See, Apple’s working on some shows everyone could enjoy.

Check out the full list of Apple TV+ series and movies currently in the pipeline.

Update: We’ve added all the shows we know about heading into Apple’s big March 25 event, where the company expected to finally unveil its TV streaming service.

Laserlike acquisition boosts Apple’s AI capabilities

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The Laserlike app used machine learning to find relevant news articles.
The Laserlike app used machine learning to find relevant news articles.
Photo: Laserlike

Apple bought a small startup that created an app that used machine learning to auotomically find news articles users would be interested in.

The acquisition of Laserlike is expected to  bolster Apple’s artificial intelligence efforts.

‘Transformative’ buy could lift Apple TV subs to 100 million

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apple tv
The Apple TV service expected son could bring in $7 billion to $10 billion annually.
Photo: Jim Merithew/Cult of Mac

Apple’s streaming TV service is going to be a very significant force in the market if a market-analysis firm is correct.

The service the iPhone maker is prepping could, in a few years, garner far more subscribers than some of its established competitors. 

Apple’s new acquisition will help it better market to customers

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DataTiger 2
Apple pounced on this startup like a, well, a DataTiger.
Screenshot: DataTiger

Apple has reportedly snapped up U.K.-based digital marketing company DataTiger.

The company offers tools for optimizing companies’ “marketing flows for … customers in real-time across all channels.” This makes it possible to better target customers with relevant materials and advertisements.

Apple inks deal with Ron Howard’s documentary company

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apple tv
Apple's TV efforts continue to ramp up.
Photo: Jim Merithew/Cult of Mac

Right now, Apple is snapping up new TV shows, movies and other video content like a shopping addict on Black Friday.

Its latest deal? Getting a “first look” deal for documentaries created by Brian Grazer and Ron Howard’s Imagine Documentaries. Imagine has made a wide variety of non-fiction shows and feature-length productions, including The Beatles: Eight Days a Week — the Touring Years, Jay-Z’s Made in America, Katy Perry: Part of Me, and more.

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