Search results for: Project Titan

Apple lobbying for new ‘very low power’ Wi-Fi tech

By

home Wi-Fi
This could open up new possibilities for Wi-Fi devices.
Photo: Alan Levine/Flickr

Apple joined forces with a number of other tech companies to lobby the Federal Communications Commission for a new Wi-Fi band.

The proposed 6 GHz band would open up new types of short-range connectivity for portable Very Low Power (VLP) devices. It could prove useful for everything from mobile augmented reality devices to high-speed tethering with smartphones, laptops and tablets.

The Apple Car could have the best bumper ever

By

apple car
A rendering of an Apple car with a different kind of bumper
Photo: Motor1

Dying to see what Apple’s idea of a car looks like? Here’s a bumper.

OK, so a patent, like the one for an extendable bumper awarded to Apple today, doesn’t exactly give us a detailed picture. But we at least see one more piece of evidence Apple remains a committed player in the future of cars – whether we drive them or not.

Apple tech could improve visibility in bad driving conditions

By

Street at night 2
This could be an important development for an Apple Car.
Photo: j3n53r/Flickr CC

As part of its Project Titan initiative, Apple has invented some smart tech for improving detection of road signs and other vehicles on the road in low visibility situations.

This could ramp up safety in situations such as an autonomous Apple Car driving in foggy, snowy, low light or otherwise hard-to-see situations.

Apple’s self-driving car fleet gets downsized

By

Project Titan
Apple is invested heavily in self-driving tech.
Photo: Idiggapple/Twitter

Apple’s fleet of self-driving cars has gotten smaller for the first time since the project’s inception.

In a recent filing with the California Department of Motor Vehicles, Apple revealed that both its number of cars and drivers permitted to test them have decreased since that company’s last report at the end of 2018.

Apple seeks next-gen Lidar sensors for possible Apple Car

By

Apple Car might be coming, but will it be special?
Coming soon to a road near you? Maybe.
Photo: Aristomenis Tsirbas/Freelancer

Apple is reportedly in talks with Lidar makers regarding sensors that could be used for its Apple Car initiative.

A commonly used surveying tool, Lidar measures distances between objects. It works by firing a pulsed laser light, then measuring how long it takes to bounce back. While not exclusively used in self-driving cars, that’s the application the technology is most synonymous with.

Introducing Tim Cook: The Genius Who Took Apple to the Next Level

By

Tim Cook book cover
Learn all about Apple's current CEO.
Photo: Leander Kahney/Cult of Mac

Tim Cook is seriously underrated. Seven years after taking over as CEO from Steve Jobs, the narrative that he’s riding his predecessor’s coattails needs to change. It’s just not true.

Cook is his own man, transforming Apple in his own way. See Monday’s Apple credit card and subscription News+ app as examples, which are centered on customer privacy, a big Tim Cook mandate.

The company today is a better corporate citizen than it was in the past. And as a business, it’s firing on all cylinders. Cook is doing almost everything right. Some pundits are beginning to argue he’s Apple’s best CEO yet.

Apple ‘rolling the dice’ on its upcoming products

By

Tim Cook takes home $125 million for Apple’s best year since 2009
Tim Cook said today he’s “never been more optimistic” about the direction Apple is going.
Photo: Jim Merithew/Cult of Mac

Apple CEO Tim Cook is very upbeat about where his company is going. He told investors today that upcoming Apple products will “blow you away.”

Cook also indicated that Apple’s magic pipeline isn’t just brining more of the same. Cupertino is branching out.