Timing is everything, they say in comedy. Amazon probably isn’t laughing after reading a financial analyst’s prediction the online bookseller will see its share of the e-book market nosedive to 35 percent by 2015 at a time when revenue for electronic reading is expected to nearly triple. Why? Two words: Apple iPad.
Credit Suisse analyst Spencer Wang expects Amazon’s share of the e-book market to be more than halved by the iPad, falling to 35 percent by 2015, down from 90 percent in 2009. Just as Amazon’s market share for e-books shrinks, revenue from e-books is expected to explode; hitting $775 million by 2015, up from $248 million last year. The skyrocketing demand could also be helped by a number of big-named publishers – Macmillion, HarperCollins and Hachette – using the iPad to force Amazon to drop its $9.99 flat-price on e-books.