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Phil Schiller Says iOS App Developers Won’t Get Access To Touch ID, Yet

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Apple’s new home button fingerprint scanner received a ton of attention at today’s keynote thanks to its sub-epidermal skin layers, 360˚ readability,  laser cut sapphire crystal, and the fact that its going to make buying stuff with your iPhone painless as ever.

All that new tech is great and could lead to some really exciting and convienent uses for third-party apps, but after today’s keynote Phil Schiller told AllThingsD that iOS developers aren’t going to get access to Touch ID right now, if ever.

Phil Schiller: Android Is Fragmented And The “Experience Isn’t As Good As An iPhone”

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Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has called out Android multiple times recently. It’s only been a few days since Schiller warned Android users to “stay safe out there,” and now he’s gone on the offensive in a brief interview with The Wall Street Journal.

None of Schiller’s comments are particularly surprising, as Apple executives (Schiller included) frequently make jabs at the competition from the stage of a new product keynote.

Phil Schiller On The Evolution Of The Mac And Abandoning Optical Drives

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Phil Schiller
Phil Schiller
Photo: Apple

If Tim Cook is the operational brains behind Apple, then Phil Schiller is the showman. Since Steve Jobs passed away, Schiller has been the go-to guy for product unveilings at Apple’s high-profile media events. This past Tuesday, Schiller showed off a number of brand new products to the world, including the iPad mini and all-new iMac.

What does Apple’s marketing guru think about the company’s approach to designing products like the Mac?

Phil Schiller Says The iPad Mini Is More Expensive Because People Want Quality

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The iPad mini is a great looking device and all that, but people seemed to be pretty disappointed in the price point. While other 7-inch tablets usually start out in the $200-$250 price range, the iPad mini costs $329 for the base model.

After the keynote yesterday, journalists were given an opportunity to play with the newly announced Apple products, while Tim Cook and Phil Schiller mingled with the crowd. When asked about the higher-than-expected price tag of the iPad mini, and Schiller’s response was that people will pay more for a high quality product.

Phil Schiller Says iPod Touch Is Too Thin To Include Ambient Light Sensor

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Owners of the new iPod Touch may spend a lot more time manually updating the brightness of their device because, unlike previous models, the iPod Touch doesn’t have an ambient light sensor or auto-brightness settings.

After checking the iPod Touch spec sheet, we found out yesterday that Apple left the sensor out on purpose. Why did they ditch it when users have come to expect it? According to a purported email from Apple VP Phil Schiller, the iPod Touch was just too dang for them to fit it in.

Apple’s Phil Schiller Says Chips & Scratches On Black iPhone 5 Are ‘Normal’

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Some iPhone 5s are being delivered with chips like these.
This is normal, apparently.

While the vast majority of us couldn’t be happier with our new iPhone 5s, a number of users who decided to purchase the black & slate model have noticed that its anodized aluminum finish is prone to chipping and scratching. Unfortunately, it’s not an isolated issue affecting a certain batch of black devices, either — it appears to be affecting them all.

Could this be an issue Apple quickly needs to address? No. Apparently not. According to the company’s senior vice president of worldwide marketing, Phil Schiller, those chips and scratches are “normal.”

Apple’s Phil Schiller: Passbook Doesn’t Need NFC, Lightning Dock Is Here To Stay

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Phil Schiller unveiled the iPhone 5 to the world earlier today.
Phil Schiller unveiled the iPhone 5 to the world earlier today.

One of the glaring omissions in Apple’s iPhone 5 keynote was any mention of NFC. The rumor mill had suggested that the iPhone 5 would come with NFC (Near Field Communications) tech for mobile payments, but the rumor ended up getting squashed in the weeks leading up to today’s event.

So why no NFC in the iPhone 5? According to Apple VP of Worldwide Marketing Phil Schiller, Passbook in iOS 6 is enough for what Apple wants to accomplish in the virtual wallet space right now. In a brief interview today, Schiller talked about NFC, and why Apple decided on the new Lightning dock connector.

Apple Is Working Harder Than Ever To Promote Apps, Says Phil Schiller

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The redesigned App Store in iOS 6 provides a simplified layout for finding apps.

 

One of the longest running problems on the iOS App Store has been discovery of apps.

Since its launch in 2008, developers and users alike have been asking Apple for better ways to both promote and discover great new apps. With over 650,000 apps currently on the App Store, the current system of finding new apps is clearly being pushed beyond what it was intended for.

According to Apple’s senior vice president of world-wide product marketing, Phil Schiller, Apple is doing a “tremendous amount” of work to make sure that best applications on the App Store get promoted and receive the attention they deserve.

Airfoil Speakers Touch Saga Continues: Rogue Amoeba Responds To Apple’s Phil Schiller

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The drama continues to unfold.
The drama continues to unfold.

Earlier today we showed you the email Apple marketing VP Phil Schiller sent in response to Apple removing Rogue Amoeba’s Airfoil Speakers Touch app from the App Store. Yanking the app caused quite the stir, as Rogue Amoeba was accused of misusing Apple’s AirPlay API to receive audio to an iOS device.

Schiller said that Rogue Amoeba used AirPlay functionality without proper licensing, and the Airfoil Speakers Touch makers have responded to Schiller with more points of their own.

Phil Schiller Explains The Real Reason Why Apple Pulled Airfoil Speakers Touch

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Phil Schiller says the full story on Airfoil Speakers Touch isn't accurately recounted on Rogue Amoeba's website.
Phil Schiller says the full story on Airfoil Speakers Touch isn't accurately recounted on Rogue Amoeba's website.

When Apple pulled Airfoil Speakers Touch from the App Store last week, many believed that the Cupertino company was gearing up to introduce the same functionality to iOS 6 later this year. It seems, however, that this was just wishful thinking. In letter to one customer obtained by Cult of Mac, Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller, explains the real reason why Airfoil Speakers Touch was pulled.