Get ready for next week’s Worldwide Developers Conference 2016! We give you a sneak peek of what to expect in Apple’s keynote on Monday in San Francisco. Plus, teenager earns scholarship to WWDC by creating his own news app.

Listen to former Apple ad man Ken Segall — who put the “i” in iMac — discuss what he learned in 12 years working with Steve Jobs on Cult of Mac’s brand-new podcast Kahney’s Korner.

All this, and much much more, in Cult of Mac Magazine, free for you right now.

Here are this week’s top stories.

Alphabet chairman Eric Schmidt has finally come clean to his long love affair with iPhone.

The former Google CEO was spotted using an iPhone to take pictures in South Korea earlier this year and was finally confronted about using the enemy’s device at a CNBC’s Startup Fest in Amsterdam this week.

Schmidt admitted that he does use an iPhone and an Android device at the same time, but one is clearly superior.

Micro Center comes out swinging this week with a pair of all-time lows on Apple devices (although you’ll need to find them at a store near you). Or, you could grab the best price we’ve ever seen for a new, unlocked iPhone 6s.

See these hot Apple deals and more in this week’s roundup of the best bargains on Apple gear.

Particularly for those of us who have always used iPhones, it’s fascinating to be reminded of how far the technology has come in under a decade.

With that in mind, a recent video by YouTube channel EveryApplePro puts every iPhone model Apple has ever put out (with the exception, unfortunately, of the new iPhone SE) through a battery of tests to check everything from startup time to speaker output to, yes, even their heat signatures.

Check it out below.

This year’s iPhone upgrade probably won’t be a spectacular one, but it could kill two of our biggest design complaints with the latest models.

An iPhone 7 dummy unit promises more discreet antenna bands that are nowhere near as ugly, and a flush camera lens. It also reignites hopes of a Smart Connector.

In another piece of evidence that September’s iPhone 7 may not offer a radical redesign of the curvaceous iPhone 6 or 6s, a newly-released schematic suggests that the next-gen iPhone 7 will boast an identical height and width to last year’s 2015-era iPhone refresh.

Good thing or not? Either way, check out the picture below.

Two new iPhone 6s ads are zooming in on super high-def video and the power of your fingerprint.

While one is fairly straightforward and informative, the other is kind of … out there. We’re not entirely sure what to do with it, really. The entire Cult of Mac staff just watched it and had no words. But we really can’t stay mad at Neil Patrick Harris, who shows up at the end.

Check out the videos below.

The iPhone SE may have the brains of the iPhone 6s, but not the brawn.

It took only 160 pounds of force to bend the iPhone SE’s frame in a new durability test pitting Apple’s tiny new iPhone against the iPhone 6s and iPhone 6s Plus. The new 4-inch iPhone stands up well fairly well against the iPhone 6s Plus, but it gets wrecked in SquareTrade’s tests, while the iPhone 6s takes a beating and still looks great.

A new iPhone 6s ad subjects the lovable Cookie Monster to his worst fate imaginable: having to wait for a pan of his favorite treats to bake.

It’s a cute spot that’s meant to show off Siri’s hands-free mode, which lets users activate the digital assistant by saying “Hey, Siri” at any time. But it throws the hapless Muppet into an existential crisis.

Check it out below.

As the iPhone’s biggest rivals, Samsung’s latest Galaxy smartphones have to be good enough to convince consumers that they’re a better buy. None do that better than the new Galaxy S7 and Galaxy S7 edge.

According to the overwhelmingly positive reviews published today, the duo have a number of big advantages over the iPhone 6s. Here are 7 of them.