The Apple halo. Once seen as a way to boost products, the magnetic power of Apple’s complete iOS family – the iPod, the iPhone and the iPad – are now helping the Cupertino, Calif. tech giant blow past anemic PC sales. The latest evidence: Mac shipments in December 2010 rose 23.5 percent – seven-fold the PC market’s 3.4 percent. The iPad, again, gets the credit.
“The halo effect emanating from the iPad will be even stronger than the iPhone halo effect in the business market if only because the iPad is a kissing cousin of Apple’s family of notebook computers,” said Needham analyst Charlie Wolf. Just how strong the halo has become is glaringly obvious when you break down Apple’s success in various markets.