Search results for: imagination

Imagination Technologies unveils possible next-gen iPhone GPU



Apple owns a not-unsubstantial chunk of graphics chip manufacturer Imagination Technologies, which makes their newly announced mobile GPU, the PowerVR SGX545, of interest to me and you, my fellow iPhone droogies. After all, this could be the graphics chip that will pump out the polygons come June’s iPhone 4G.

And what a nice chip it is. The HD-capable PowerVR SGX545 adds full support for OpenGL 3.2 and OpenCL 1.0, and is specced to deliver real-world performance of 40 million polygons per second at 200MHz.

The iPhone is currently at a disadvantage to handsets like the Motorola Droid or the HTC Nexus One, at least as far as screen resolution is concerned. It stands to reason that Apple will attempt to improve the iPhone’s current maximum resolution of 320×480 by incorporating a HD-capable GPU. In fact, given Apple’s tendency to distinguish each new iPhone model with a short acronym, it wouldn’t be surprising if the next iPhone was christened the iPhone HD. A chip as the PowerVR SGX545 would be a perfect fit for such a phone.

In fact, outside of the obvious Apple ownership connection, there’s plenty of reason to believe that upcoming iPhone and iPod Touch hardware refreshes will contain the PowerVR SGX545, given the PowerVR SGX536 chip firing all synapses inside the black plastic brainpan of the iPhone 3Gs.

Then again, Imagination Technologies is doing a lot of boasting about the SGX545’s DirectX 10.1 support, so perhaps, horror of horrors, what we’re really looking at here is a Windows Mobile GPU.

Today in Apple history: Apple buys ‘iPhone’ web domain


Loads of people love the iPhone SE's smaller form factor.
Do you remember when you first heard the name iPhone?
Photo: Sam Mills/Cult of Mac

December 14: Today in Apple history: Apple buys 'iPhone' web domain December 14, 1999: Apple acquires the domain name, prompting years of speculation that Cupertino is considering building a cellphone.

While the news generates interest, some take it as a warning sign. Apple only recently abandoned the kind of non-computer projects like games consoles, PDAs and digital cameras that proved to be dead ends earlier in the decade.

An Apple phone could never be a thing, right?

Don’t be scared of animation. Even you can do it. Here’s how to get started. [Deals]


Animation bundle
Create animations using Photoshop, After Effects, and Illustrator
Photo: Cult of Mac Deals

Incredibles 2, Hotel Transylvania 3 and The Grinch are three of the top-15-grossing movies for all of 2018. And with its stellar reviews and big word-of-mouth buzz, Spider-Man: Into the Spider-Verse may be joining that list before year’s end.

It’s no news flash to anyone anymore. There are huge opportunities, as well as huge dollars, in creating animation and animated features. While you’re probably not going to roll out of bed and create the next Pixar masterpiece tomorrow, your journey to an artistically and financially fulfilling career as an animator can get started today with The Complete Beginner’s Guide to Animation Bundle. And it’s heavily discounted right now!

Macworld mag signed by Steve Jobs goes up for auction


Steve Jobs Macworld autograph
Not everyone gets Steve Jobs to give an autograph.
Photo: RR Auction

A piece of a well-known story about Steve Jobs’ disdain for giving autographs goes on the auction block Thursday.

At the 2006 opening of an Apple Store in New York City, the Apple co-founder initially refused the request of a man in a wheelchair who had hoped Jobs would sign his copy of the premiere issue of Macworld magazine.

Jobs, according to witnesses, was joking when he said no. He eventually acquiesced and signed the magazine, “To Matt” followed by “steven jobs.” (He rarely used capital letters when signing his name.)

Apple’s new iPad Pro keyboard case is slim but pricey [Review]


The Smart Keyboard Folio turns the iPad into a laptop, but there are better options.
The Smart Keyboard Folio turns the 2018 iPad Pro into a notebook.
Photo: Andrea Nepori

Anyone planning to use a 2018 iPad Pro for business probably needs an add-on keyboard. Apple’s own offering in this category is the Smart Keyboard Folio, which wraps tightly around this new tablet, both protecting it and providing the text input method so many of us depend on.

Because it’s made by Apple, nearly everyone who buys an iPad Pro considers getting this accessory, but the price will give you reason to pause.

We put one through extensive testing to help you decide if it’s right for you.

iPhone XS lineup is great, but not as great as Samsung’s Note 9


Apple wins benchmark and real-world comparisons of the performance of the iPhone XS Max and the Galaxy Note 9.
Two great handsets, but which is better?
Photo: SuperSaf TV

Respected consumer testing publication Consumer Reports has released its full review of the iPhone XS and iPhone XS Max.

While neither Apple handset quite dethrones Samsung’s Galaxy Note 9 as the group’s top-rated smartphone, the testing results do highlight multiple improvements from previous iPhones.

2018 MacBook Pro review roundup: Apple unleashes a speed demon


2018 MacBook Pro
This isn’t good.
Photo: Apple

Apple’s new MacBook Pro offers buyers significantly improved performance at the same price as last year’s models, as well as a “quieter,” improved butterfly keyboard and a True Tone display. But is it worth the upgrade?

Early reviews of the 2018 update are out now. Here’s what they say about Apple’s fastest and most impressive laptop yet.

Fortnite’s Playground mode finally returns across all platforms


Fortnite Playground mode
Practice your skills in Playground mode today.
Photo: Epic Games

Hurrah! Fortnite Battle Royale’s exciting new Playground mode has finally returned, and you can enjoy it now across all platforms.

Playground was removed shortly after making its initial debut last week as a result of technical troubles. Epic promised it would return this week and it has today confirmed the new limited-time game mode is now open to all.

HomePod captures measly 6 percent of smartspeaker market


Siri Lights
Siri's dumb-as-a-squirrel performance helped hold HomePod sales down to just 600,000 in Q1.
Photo: Ste Smith/Cult of Mac

iPhone sells like gangbusters. iPad is at the top of the tablet market. But the HomePod is a very different story. Apple’s smartspeaker earned just a small share of the world market in the first quarter of this year, according to a market research firm.

No surprise, Amazon enjoys the largest piece of the pie. But it doesn’t dominate this market the way it used to.

Zoom through Apple’s spaceship parking garage


Apple parking garage
A parking garage like no other.
Photo: DurangoLyft/YouTube

The design of parking garages rarely captures the imagination. But a dash-cam video of a parking facility at Apple’s spaceship campus will likely prompt a few ooh’s and ahh’s from design fans.

The three-and-a-half-minute video shot by a Lyft driver is worthy of narration from Apple design guru Johnny Ive and has all the hallmarks of a well-made Apple device: attractive simplicity, clean lines, and functional flow.