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Today in Apple history: iPhone sales hit first speed bump


iPhone 7
One year ago today, we officially hit "peak iPhone."
Photo: Ste Smith/Cult of Mac

Jan26January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time.

In numbers posted by Apple for the last three months of 2015, iPhone sales were shown to grow by only 0.4 percent over the holiday season, compared with 46 percent during the same period one year earlier.

Apple’s secret electric car hits a speed bump


apple car
A rendering of an Apple car.
Photo: Motor1

Drivers won’t be hitting the highways in Apple’s self-driving vehicle at all this decade.

Apple has reportedly pushed back the goal launch date of its secretive electric car project that has been in the works since 2014. Previous rumors claimed Project Titan is aiming for an unveiling in 2019, but it may have hit a speed bump.

Brace yourself for ‘bumper ads’ before every YouTube video


YouTube wants to takeover your TV.
YouTube wants to takeover your TV.
Photo: YouTube

When you’re excited to watch the latest videos from your favorite YouTube channels, the last thing you want to see before them is ads you can’t skip. Normally, they don’t appear on every video you watch, but Google is planning to change that.

The company today announced that is introducing 6-second “bumper ads” that will play before all videos watched on mobile devices, and you have no choice but to sit through them.

Apple’s not predicting a big sales bump for Apple Watch 2


Apple Watch 2 may not be the big seller some are predicting.
Photo: Eric Heisuman

The Apple Watch 2 is expected to be a notable improvement on the original, but according to a new report Apple’s not expecting to see a big sales bump for the next-gen device.

In fact, Apple’s weaker-than-expected predicted numbers are a major reason why it opted to stick with Quanta Computer for production, rather than shifting manufacturing over to Foxconn, which builds the (much) higher volume iPhone.

Bumps and spills won’t harm this rugged, water-resistant Bluetooth speaker


A little water won't hurt GoGroove's rugged BlueSync RGD speaker.
A little water won't hurt GoGroove's rugged BlueSync RGD speaker.
Photo: Rob LeFebvre/Cult of Mac

Best List: BlueSync RGD Bluetooth speaker by GoGroove

There are those of you who like to take risks. Face it, you love living on the edge, taking your precious electronics into dusty, dirty and even wet locations.

If your dream is to play tunes at high volume while you raft Class V rapids, rappel down a sheer cliff face or just take a shower, GoGroove has you covered.

The BlueSync RGD is a super-rugged, water-resistant Bluetooth speaker that will go with you anywhere and deal with almost all the dangers you can throw at it, all for a wallet-friendly price.

No more speed bumps: How Apple can fix the iPad


What needs to be done to restore the iPad to its former glory?
What needs to be done to restore the iPad to its former glory?

With all the excited chatter about the iPhone 6 and the iWatch, the iPad is starting to look like a relic from the past — and the sales back this up.

Across the board, tablet sales have flatlined. On the back of another lower-than-expected tablet quarter, research firm IDC recently slashed its 2014 forecast for worldwide tablet shipments from 260.9 million units all the way back to 233.1 million. With Apple’s leading position in the market, even Tim Cook has had to admit that this has represents a bit of what he calls a “speed bump”.

The iPad took a crack at disrupting classrooms, cash registers, hospitals and airplane cockpits, but sales nonetheless slumped 10 percent from the same quarter last year. Simply put, Apple’s once white-hot tablet brand has cooled off. Relegated to a second-tier product, it just doesn’t seem as exciting any more.

“I own an iPhone, a Mac and an iPad, and out of these I use the iPad the least,” says Michael Grothaus, a former Apple employee, and the entrepreneur behind SITU, an iPad-enabled set of smart kitchen scales. “It occupies a bit of a no man’s land. As much as I love Apple products, recently I’ve been looking around at other tablets on the market to see what’s out there.”

Here’s what the top developers we talked to said might make the iPad a game changer again.