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PR Expert Says Apple Did Recall iPhone, Predicts Redesign



PR expert Matt Seeger said Apple did issue a recall last Friday by providing iPhone 4 customers with free Bumper cases.

“From my perspective, this was a classic case of a recall,” said Seeger, who is chair of the Department of Communication at Wayne State University in Detroit. “They said, ‘Bring the product in, we’ll retrofit it.’ It’s not what most people think of as a recall, which is a safety issue. But this was a recall.”

PR Experts: iPhone 4 Hardware Recall Is “Inevitable”


The iPhone 4 "Death Grip" will force Apple to issue a hardware recall, crisis management experts told

Apple will be forced to recall the iPhone 4 following Consumer Reports tests proving the “Death Grip” antenna issue is not software related, but a hardware flaw, PR experts say.

“Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”