Why does the latest iPhone still ship with just 16GB of storage as standard? Why does the new MacBook have only one USB port? Why does Apple make devices thinner and thinner rather than adding bigger batteries?
At Apple’s Worldwide Developers Conference in San Francisco this week, marketing chief Phil Schiller sat down with The Talk Show to address some of these questions.
Update: The video has already been removed, but I’ve replaced it with a cached version.
We now know what Pharrell Williams’ payment was for his advance gold Apple Watch Edition: Promising to not laugh at Tim Cook, Eddy Cue, and Phil Schiller’s “dad dancing” moves during yesterday’s live concert at Apple’s Cupertino HQ.
The Apple Watch is on display at the Salone Del Mobile design exhibition in Milan, Italy today. Attendees can see the Watch at the Carlo e Camilla in Segheria, a classy restaurant that’s been converted into an exclusive display area.
The high profile showcasing has Apple designer Marc Newson and longtime marketing exec Phil Schiller in attendance. Newson helped design the Watch with Jony Ive and was brought onto Apple’s payroll last year. Schiller is in charge of all the marketing behind Apple’s products.
Tim Cook, Phil Schiller and others who knew him have made public comments commemorating Steve Jobs, who passed away three years ago today.
Cook sent out two tweets, quoting Jobs from his 2005 Stanford Commencement Address as saying, “You have to trust in something – your gut, destiny, life, karma, whatever.” In the second message he said that he was in Grand Canyon National Park, backpacking and “thinking of SJ and his many gifts to the world.”
If you’ve been on the Internet at all over the last few days, you’ve probably heard about the Ice Bucket Challenge. The idea is simple. Someone challenges you online to dump a bucket of ice water all over your head. If you choose not to do so within 24 hours, you are asked to donate $100 to a charity to fight Lou Gehrig’s Disease.
Speaking as an observer, I can say conclusively that the Ice Bucket Challenge is best when accepted by buxom 19-year-olds in string bikinis. But watching Apple’s Senior Vice President Of Marketing dumping a bucket of ice water on his head? Definitely a close second.
Phil Schiller and possibly Scott Forstall are expected to make witness appearances for the next round of the Apple v. Samsung trial, when the two companies return to court in California in late March.
As Apple’s senior vice president of worldwide marketing, Schiller was the highest-profile witness to take the stand during the first jury trial in the patent case between Apple and Samsung in August 2012.
Today Apple’s Phil Schiller tweeted a link to Cisco’s 2014 Annual Security Report. The biggest takeaway from the report is that mobile malware is becoming much more prevalent on Android vs. any other platform.
Cisco has calculated that 99% of malware targeted Android last year. 71% of Android users came into contact with web-related malware while iOS only saw a 14% encounter rate. Last year, Schiller tweeted a link to another security report that said 79% of malware targeted Android in 2012.
Since Apple won a $1 billion lawsuit against Samsung for patent infringement last summer, both companies have been fighting to determine how the ruling will actually unfold. In March of this year, the presiding judge for the case subtracted $450 million from what Samsung owed Apple due to the jury’s miscalculations for damages.
The Apple vs. Samsung retrial kicked off earlier this week in California court, and Apple requested an additional $380 in damages from Samsung on top of the $600 million already owed. Samsung believes it should only have to pay Apple $52 million for infringing on five patents related to the iPhone.
Today Phil Schiller, Apple’s head of marketing, took the stand in court to talk about the iPhone’s importance to Apple, calling it a “bet-the-company” product. He also got pretty snarky about Samsung copying Apple.
Schiller began his testimony by recounting the original iPhone’s launch and the product’s success to date. He expressed frustration that Samsung started making phones that looked just like the iPhone after Apple started seeing success in the smartphone market. Schiller said he was “quite shocked” when he first saw the Samsung Galaxy. “My first thought was, ‘They’ve copied the iPhone.'”
These first few years of the iPhone’s existence have been “an incredibly important time” for Apple, said Schiller. And Samsung’s infringement has made it “harder for us to get new customers and bring them into our ecosystem.” The iPhone is Apple’s biggest money-maker by far. “At this point, it’s fair to say that most everyone at Apple works on iPhone,” said Schiller from the stand. “It’s our biggest product.”
While being cross-examined by Samsung’s lawyers, Schiller gave off a little Jobsian snark with his responses:
Schiller on Samsung gaining while other android makers lost share. “One is copying. the other are not copying… as much.” #icourt
Phil Schiller just announced Apple’s new lineup of MacBook Pros with Retina display. The new machines received beefed up graphics, processors, and RAM, but Apple has been able to drop the price on both the 13 and 15-inch models.