Ever wonder how they come up with those great songs you hear in TV, film, advertising and interactive media? You know, those songs that sound like they might be huge hits but are actually songs you’re probably hearing for the very first time?
Odds are — in recent years, at any rate — producers of that TV show, film or ad got the music from Jingle Punks, a New York-based firm with a proprietary search algorithm and a huge (and growing) library of independent music that is changing the way music makes it into consumer media almost overnight.
Time was, creative directors in the entertainment industry sat in offices behind mountains of cassette tapes and CD jewel boxes, sifting through demos sent in by every Indy band from Bellingham to Boca Raton, searching for the right sound to make their productions sing. Often it amounted to drudgery as a job and a crap-shoot for musicians and songwriters, who never knew if their masterpiece would get played for the right set of ears.
Now, thanks to Jingle Player, an iPad app with advanced meta-tagging magic built inside, former drones for the likes of NBC, MTV, VHI and countless ad agencies on Madison Avenue are suddenly freed from their dank hovels to roam the earth brandishing iPads, fulfilling the dreams of indy musicians toiling in obscurity. The Jingle Player’s secret sauce lies in its ability to serve up the right songs based on the way people actually talk about music, using pop culture-relevant terms instead of technical music business jargon.