The Activity app is one of Apple’s most important and powerful products. Its three brightly colored rings are changing people’s lives around the world, inspiring individuals to make healthier choices throughout their day.
The trouble is, if you want to use the Activity app, your only option right now is to buy an Apple Watch — and Apple Watches are expensive.
With this kind of game-changing product, Apple usually wants to reach as big an audience as possible. Take the iPod, for example. It was too expensive for some consumers. so Apple released a no-frills, sub-$99 version called the iPod Shuffle. Could a similar strategy work for the Activity app? An affordable activity band from Apple could be a Fitbit killer.
At the most essential level, a running app should provide a reliable way to log your workouts: when, where, how fast and how far you run. Fancy features are all very well and good, but let’s be honest — if an app doesn’t get the basics right, it sucks.
Nike has been busy adding new bells and whistles to its Nike+ Run Club app recently. Which is great if you want stuff like photo sharing and news feeds. But all I want is to log my runs, and thanks to my Apple Watch Nike+, that critical function has become pretty unreliable.
There was good news all around as iPhone sales, services and even the Mac all performed better than predicted. During today’s earnings call, Tim Cook and Apple CFO Luca Maestri revealed some of the secret sauce that made Apple’s earnings one for the history books.
Stanford University has launched a new program, offering faculty members and instructors up to 1,000 Apple Watches and $10,000 in funding to investigate how Apple’s wearable device can be used in healthcare.
“This seed grant program is designed to stimulate and support creative uses of the Apple Watch to address important issues in healthcare,” the Center for Digital Health’s website notes. “We are particularly interested in high impact projects that will positively influence the selected study population and/or clinical workflow.”