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Today in Apple History

Brilliant ad campaign turns Mac ‘switcher’ into unlikely star

Brilliant ad campaign turns Mac ‘switcher’ into unlikely star

By Luke Dormehl · June 9, 2026

On June 9, 2002, Apple launched its "Switch" ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs. >>>

Latest Apple TV+

3 reasons to watch Widow’s Bay on Apple TV

3 reasons to watch Widow’s Bay on Apple TV

By David Snow · May 27, 2026

You might not know it, but you need heaps of absurd comedy in a stew of gothic New England horror. Here are 3 reasons to watch "Widow's Bay." >>>

Cult of Mac Buys Back