Bringing this iPhone breathalyzer to market was a sobering affair


Photo: Jim Merithew/Cult of Mac
Keith Nothacker fought long and hard to bring his BACtrack breathalyzers to boozers everywhere. Photo: Jim Merithew/Cult of Mac

LAS VEGAS — Keith Nothacker is living proof that persistence pays off.

Cult_of_Mac_CES_2015 Nothacker is here at the giant International CES gadget show to introduce a key-size version of his pocket breathalyzer — the first personal, police-grade breathalyzer approved by the Food and Drug Administration. Connected by bluetooth to your iPhone, a quick puff into the $49 BACtrack Vio will tell you instantly if you’re too juiced to drive — or take part in any other activity best done sober.

But 13 years ago, Nothacker was fighting the FDA to bring the device to market.

Science takes the guesswork out of baking the perfect cookie


Photo: Jim Merithew/Cult of Mac
Darin Barri and Michael Wallace, inventors of Perfect Drink and Perfect Bake. Photo: Jim Merithew/Cult of Mac

LAS VEGAS — For more than 10 years, Michael Wallace and Darin Barri were toy designers. Depressed about plummeting sales because of video games, the pair went on a week long bender to drown their sorrows.


They both loved lychee martinis, which are tricky to make. They dreamed of a smart cocktail mixer that uses weight — rather than volume — to make mixed drinks. So they hacked a kitchen scale with some electronics and coded an app. The resulting system, called Perfect Drink, makes it impossible to screw up martinis and dozens of other cocktails. They took it to Brookstone, who loved it and put it on the market. Eighteen months later, they’ve sold 120,000 units.

Now they’re back with Perfect Bake, a foolproof baking system that uses the weight of ingredients, rather than volume, to guide clueless home bakers.

iPhone 6 resellers crowd out Apple fans at front of lines


apple line
Customers outside the Apple Store in downtown San Francisco, moments before the door opened Friday. Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Since Apple won’t be selling the iPhone 6 in China for some time, early buyers of the smartphone have an opportunity to make a quick profit by reselling the hot handset on the gray market.

The first 50 people in line at Apple’s San Francisco store this morning appeared to be iPhone resellers — a pattern that seems to be  have been repeated worldwide on the first day of iPhone 6 sales.

Kickstarter Products Galore at Macworld, Thanks To Online Store [Macworld 2014]


The booth at Macworld, which features a dozen Apple-related Kickstarter products. Photo by Olloclip's Patrick O'Neill.

Macworld 2014 SAN FRANCISCO — Right in the middle of the Macworld show floor, there’s a circle of 12 tables. They’re showing off a range of cool gadgets, like a combination battery/wall charger and a clever foldable iPhone stand.

The dozen products all started life as successful Kickstarter projects, and can be found for sale on, an online store that sells Apple-related Kickstarter products.

The site is the brainchild of Chris Johnson. After founding the site three years ago, Johnson has grown it from $45,000 in annual revenues to more than $500,000. He runs the whole operation himself out of his small apartment in New York.

He’s even making a profit on the 12 tables here at Macworld.

This Is How To Promote a New Product at CES [CES 2014]



CES 2014 bug LAS VEGAS — Walking the long, dusty road between the Encore Hotel and the CES Convention Center, I was approached by two guys. They offered to give me a ride. I know I should never accept rides from strangers but their offer was to good to pass up. It was the most creative and original marketing ploy I’ve seen at CES.

After A Hard Day’s iPadding, IonBank Charger Goes All Night [Review]



Apple EarPods are sleek and gorgeous. For most people like me though, they fallout all the time. Moshi has released its new Mythro earbuds that promise to stay in-place while still sounding good at an affordable price, so we’ve decided to put them through the ringer to see if they’re a suitable cheap earbud alternative. While we’re at it, we also take a look at Moshi’s first ever iPad charger, the IonBank 10k. It’s light, white, and sleek all over, but does it have enough juice to make it worth carrying around? Check out our findings below:

Check Out AT&T’s Showcase of Hot Holiday iOS Accessories



SAN FRANCISCO — It may come as a surprise, but AT&T’s is one of the biggest retailers of Apple accessories. The company has more than 2,200 stores across the country, compared to Apple’s 253 US stores. and they sell a boatload of goodies.

On Thursday night, AT&T showcased some of the hottest iPhone and iPad accessories that will be available this Holiday at it’s retail locations.

Check them out: