August 10, 2008: The developer of I Am Rich, a pointless app that sold for a whopping $999.99, defends his notorious creation as “art.”
Apple removed I Am Rich from the App Store in the wake of controversy over the app’s outrageous price and total lack of usefulness. Its creator, German developer Armin Heinrich, said he made it as a sort of joke.
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
Built for computation-heavy tasks like 3D rendering and professional audio and video editing, the quad-core, 64-bit Mac Pro serves as a replacement for the Power Mac G5 (from which it borrows its aluminum “cheese grater” design).
August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. It marks the beginning of the end for Apple’s mid-’90s strategy of licensing the Mac operating system.
“If the [Mac] platform goes closed, it is over,” predicts Power Computing CEO Joel J. Kocher of Apple’s strategy. “[It’s] total destruction. The kiss of death.” Of course, things don’t turn out exactly like that…
August 4, 2008: Steve Jobs owns up to mistakes in launching MobileMe, spinning Apple’s bungled cloud service rollout as a learning opportunity.
“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”
August 2, 1993: Apple debuts the MessagePad, the first product in its Newton line of handheld personal digital assistants.
The most unfairly maligned product in Apple history, the Newton is a revolutionary device. It predates Apple’s push toward app-based mobile devices 14 years later. Often dismissed as a failure, the Newton ranks near the top of the list of Apple’s most influential creations.
August 1, 1989: Apple gives the Macintosh SE a storage bump, courtesy of the new SuperDrive. Capable of handling high-density floppy discs, the drive offers an astonishing 1.4MB of storage.
In terms of portable storage, it’s a big step up for most Mac owners. The HD floppy disks compare very favorably to the 400KB Single Side Double Density (SSDD) disks and 800KB Double Side Double Density (DDSD) disks in use at the time.