Search results for: today in apple history

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I Am Rich
The I Am Rich app could be yours for the bargain price of $999.99.
Photo: Ste Smith/Cult of Mac

Today in Apple history: It’s time to ‘Think different’

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Think-Different
And just like that, a catchy slogan turns into an earworm.
Image: Apple

August 8: Today in Apple history: Steve Jobs introduces new Apple new slogan, Think different August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.

It’s the beginning of Apple’s most iconic advertising campaign since the original “1984” Macintosh ad.

Today in Apple history: Original Mac Pro packs serious Intel power

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Mac Pro
The original Mac Pro took productivity to new levels.
Photo: Apple

August 7: Today in Apple history: Original Mac Pro packs serious Intel power August 7, 2006: Apple unleashes the Mac Pro, a high-end desktop computer that complete’s the company’s transition to Intel processors.

Built for computation-heavy tasks like 3D rendering and professional audio and video editing, the quad-core, 64-bit Mac Pro serves as a replacement for the Power Mac G5 (from which it borrows its aluminum “cheese grater” design).

Today in Apple history: Microsoft throws Apple a $150 million lifeline

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Bill Gates
Bill Gates looking like the cat that got the cream.
Photo: Apple

August 6: Today in Apple history: Microsoft investment helps save Apple from doom August 6, 1997: In one of the most famous moments in Apple history, Steve Jobs reveals that Microsoft invested $150 million in its rival.

Although often presented as an inexplicable gesture of good faith on the part of Microsoft boss Bill Gates, the cash infusion into Apple actually benefits both companies.

Today in Apple history: Beginning of the end for clone Macs

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Power Computing clone Macs sounded like a good idea at first.
Clone Macs sounded like a good idea at first.
Photo: Antnik

August 5: Today in Apple history: Beginning of the end for Power Computing Mac clones August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. It marks the beginning of the end for Apple’s mid-’90s strategy of licensing the Mac operating system.

“If the [Mac] platform goes closed, it is over,” predicts Power Computing CEO Joel J. Kocher of Apple’s strategy. “[It’s] total destruction. The kiss of death.” Of course, things don’t turn out exactly like that…

Today in Apple history: Steve Jobs acknowledges MobileMe failure

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MobileMepic
MobileMe was the failed precursor to iCloud.
Photo: Apple

August 4: Today in Apple history: Steve Jobs acknowledges MobileMe failure August 4, 2008: Steve Jobs owns up to mistakes in launching MobileMe, spinning Apple’s bungled cloud service rollout as a learning opportunity.

“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”

Today in Apple history: Newton MessagePad inspires mobile revolution

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The Newton MessagePad looks gigantic next to an iPhone.
The Newton MessagePad looks gigantic next to an iPhone.
Photo: Blake Patterson/Wikipedia CC

August 2: Today in Apple history: Newton MessagePad launch inspires mobile revolution August 2, 1993: Apple debuts the MessagePad, the first product in its Newton line of handheld personal digital assistants.

The most unfairly maligned product in Apple history, the Newton is a revolutionary device. It predates Apple’s push toward app-based mobile devices 14 years later. Often dismissed as a failure, the Newton ranks near the top of the list of Apple’s most influential creations.

Today in Apple history: Macintosh SE gets supersized storage

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The Mac SE FDHD was a mouthful to say -- but what a computer!
The Mac SE FDHD was a mouthful to say -- but what a computer!
Photo: Vetronic's Apple World

August 1: Today in Apple history: Macintosh SE gets supersized storage August 1, 1989: Apple gives the Macintosh SE a storage bump, courtesy of the new SuperDrive. Capable of handling high-density floppy discs, the drive offers an astonishing 1.4MB of storage.

In terms of portable storage, it’s a big step up for most Mac owners. The HD floppy disks compare very favorably to the 400KB Single Side Double Density (SSDD) disks and 800KB Double Side Double Density (DDSD) disks in use at the time.

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