Cult of Mac reported Tuesday that Beats Fit Pro would come out in three bright new colors. And as of Friday, two of those three new cheerful hues showed up on Amazon at $30 off. That was fast.

The somewhat dark tidal blue is sticking at the normal price of $199.95, but volt yellow and coral pink — the colors that will really get you noticed — are now just $169.83.

When Apple subsidiary Beats launched Beats Fit Pro in 2021, the earbuds were noted for high-level features a la AirPods Pro. But unlike AirPods Pro — or any AirPods, which are steadfastly white and only white — Beats came in a choice of four colors.

Beats has added more colors since, including a brand new choice of three hues available Thursday — coral pink, tidal blue and volt yellow.

Beats Fit Pro headphones, which made their debut last November, pack spatial audio with dynamic head tracking, the Apple H1 chip for quick and easy pairing, and active noise cancellation. Get yours at their lowest price to date.

The black models are currently available from Amazon for just $153.11 for a limited time. That’s $46.88 off the usual price.

Apple’s new Beats Fit Pro wireless headphones, which were last month spilled by Kim Kardashian, are now available to order in four color options. The new buds pack active noise cancellation and the Apple H1 chip for $199.99.

They also support spatial audio with with dynamic head tracking, like AirPods Pro. And like the more affordable Beats Studio Buds that launched back in June, they work just as well with Android as they do with Apple devices.

Apple’s upcoming Beats Fit Pro wireless headphones have been spilled by Kim Kardashian. The reality TV star was spotted wearing the unreleased buds, which are expected to debut next month, in paparazzi snaps published this week.

It’s not the first time celebrities have appeared wearing new Beats headphones before they’ve been officially unveiled by Apple. Beats Studio Buds were donned by LeBron James weeks before they made their debut back in June.

A teardown of a set of Beats headphones, which sell for hundreds of dollars at retail, revealed that the hardware contains less than $18 in components. And that sounds like the ‘phones are an insane ripoff, but that’s not even the most interesting thing we learned from the examination.

We’re used to hearing about how our expensive gadgets “only cost” whatever amount, but of course you’re not just paying for the parts when you pick something up. That price includes labor and manufacturing, as well as the research that went into designing it and future iterations, post-purchase support, and a bunch of other invisible costs like the non-specific luxury and status values of the product.

Cheap materials aside, Beats contain a bunch of very cool design decisions that also help keep the real costs down for their makers.

Apple has released its financial results for the second fiscal quarter of 2013. The Cupertino company reported $43.6 billion in revenue and a net profit of $9.5 billion. That translates to earnings of $10.09 per diluted share.

Wall Street has been incredibly pessimistic towards Apple in recent months, but today’s results for revenue managed to surpass even the more bullish claims. Apple’s estimates for the next quarter are even more conservative with $33.5-$35.5 billion in revenue. The main problem with today’s results is that profit shrank compared to a year ago for the first time in ten years.

“Our teams are hard at work on some amazing new hardware, software, and services and we are very excited about the products in our pipeline,” according to Apple.

Press release with more sales figures and details below:

Apple has surpassed Microsoft in quarterly profits for the first time ever, bagging $760 million dollars more during the first calendar quarter of 2011. Microsoft announced today that its net profit for the past quarter – the company’s third fiscal quarter – is $5.23 billion. Last week, Apple reported profits of $5.99 billion over the same period, which is its second fiscal quarter of 2011.

Six months ago, Apple’s excellent performance in recent years was highlighted when the Cupertino company surpassed Microsoft in quarterly revenue for the first time in nearly 15 years. Despite this, Microsoft continued to hold Apple off when it came to profits, largely due to the high profit margins it achieves with its software business.

Apple’s latest accomplishment is now the third time the company has trumped Microsoft over the past year. In May of 2010, Apple first surpassed Microsoft in market capitalization, then went on to surpass Microsoft in quarterly revenue in October, and has now surpassed Microsoft in quarterly profits.

Apple’s market cap is now nearly $100 billion higher than Microsoft’s. It’s no wonder Apple has enough cash reserves to keep the company going until 2018, without selling another single product.

[via MacRumors]

I’ve spent most of my working life slumped in an office chair. Don’t get me wrong: I move around quite a lot. I start upright, and by the end of the day, I’m almost horizontal.

We all know this is very bad, but luckily help is at hand … from my AirPods!

Apple subsidiary Beats dropped its long-awaited flagship Beats Studio Pro headphones Wednesday to mostly positive reviews, including favorable comparisons to the pricier AirPods Max ($550).

Beats Studio Pro still look a lot like the 2017 Beats Studio3 cans they replace, but they’re chock full of improvements that should justify their $350 price for many despite some shortcomings.