Hoping for that long-overdue Mac mini refresh to arrive this year? Don’t count on it. Don’t count on any further product unveilings. Apple executive Craig Federighi has indicated that there will be no more special events this year.
Apple technology “just works.” Except for when it doesn’t — as the world was reminded during this week’s iPhone X event when software boss Craig Federighi was unable to get Face ID to work on stage the first couple of times he tried it in front of the world.
Except, according to Apple, that’s not what happened at all. To paraphrase Apple’s late CEO Steve Jobs, we’re watching it wrong.
Over the weekend, Craig Federighi, Apple’s senior vice president of software engineering, took to the pages of the Washington Post for an impassioned op-ed about how hard Apple works to stay ahead of criminals and terrorists who want to infiltrate its systems — and why the FBI and Justice Department’s proposed solution to the problem is so “disappointing.”
A Twitter account claiming to be run by superstar Apple exec Craig Federighi has been tweeting and retweeting as if it’s run by Hair Force One himself during WWDC. It has amassed more than 14,000 followers in less than two weeks and looks legit at first glance, but don’t be fooled.
We’re pretty sure it’s a fake — and we’ve seen an email that appears to confirm our suspicions.
To set the stage, this interview took place a day after the iPhone 5S and 5C launch event. I met Ive and Federighi in a ground-floor conference room in one of the buildings on Apple’s campus in Cupertino, Calif. Federighi was first to arrive, followed by Ive. In case you’re wondering, they’re both nice—not standoffish, not chilly, just nice. Federighi asked me if I had used Apple products and for how long, which began a conversations about carwash wages and an Apple IIC. Ive complimented my messenger bag, which, I must admit, I was sort of psyched about.
There are plenty of great quotes that make this interview worth a read for any Apple fan.
Steve Jobs used to take care of Apple’s biggest product unveilings prior to his passing in 2011, and since then, they’ve been shared around among the top company executives. Scott Forstall handled everything iOS, but his departure from Cupertino last year left the door open for someone else.
At WWDC on Monday, Craig Federighi, Senior Vice President of Software Engineering, took to the stage to present iOS 7 and OS X Mavericks, and he’s now being hailed the perfect frontman for Apple, with developers, fans, and even investors impressed by his pitch.
Apple has announced a restructuring of its executive lineup today. Craig Federighi and Dan Riccio have both been promoted to the level of senior vice president.
Bob Mansfield, who had planned to retire back in June, will remain at Apple and report directly to Tim Cook and work on “future products.” Mansfield has been an instrumental part of Apple’s success since he joined the company in 1999. He has led the hardware engineering for the iPhone, iPad, and Mac since 2005.
October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.
Once seemingly on a path to the top, Apple divvies up Forstall’s roles within the company. Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.
When the iPhone X arrives November 3, it will bring a new age of security with it.
Apple is ditching fingerprints for facial scanning when it comes to unlocking your device, thanks to the iPhone X’s all-new Face ID feature. Not all Apple fans are excited about this. But if Face ID works as well as Apple says it does, it could be the most innovative iPhone addition in years.