One More Thing: iTunes Match Music Locker For $24.99 Per Year [WWDC 2011]

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Hooray! One More Thing! And all is not lost: Apple’s giving us all Cloud Storage lockers! It’s called iTunes Match, and it’s the much ballyhooed scan-and-match functionality that Apple’s been working on.

“iTunes in the cloud,” Steve Jobs says. ” As you recall, it’s just for the music you purchased in the iTunes store. But you may have some that you ripped yourself. And there’s three ways you can deal with that.”

“One, you can sync your devices over Wi-Fi or cable, and then you can rely on iCloud. Or, if it’s just a few songs you love, you can buy them on iTunes. But we’re offering a third way, and we call it iTunes Match.”

iTunes will now scan your music collection and match it with the 18 million songs Apple has in the iTunes music store. It takes just minutes to do, and matches the stuff you’ve ripped and mirrors them in the cloud at 256kbps AAC with DRM free.

It’s affordable, too! It costs just $24.99 per year. For everything, no maximum storage. This is what Apple built its North Carolina data super center for.

Wow. That blew Amazon Cloud and Google Music out of the water. It pays to sign the contracts.