Relive 13 Years of Surprise Apple Announcements [One More Thing Retrospective] | Cult of Mac

Relive 13 Years of Surprise Apple Announcements [One More Thing Retrospective]



With another WWDC looming on the horizon and Apple taking the unusual step of pre-announcing things like Lion, iOS 5 and iCloud, speculation turns towards what we haven’t been told. At many Apple events the most exciting announcement is often that feigned afterthought… just One More Thing.

This year, the One More Thing is rumored to be the iPhone 4S, despite the fact that Apple has set the expectation that WWDC will be all about software, not hardware.

We’re skeptical, but to keep you busy speculating over the weekend, we’ve updated Cult of Mac’s “Just One More Thing” interactive timeline to relive the excitement of the last thirteen years of Apple annoucements.

In the last few years we’ve seen new iPhones, sleeker faster MacBooks and of course the iPad join such notables as the iMac, iPod and Mac OS X. Not all Apple keynotes have One More Thing – some have nothing – and not all have been given by Steve Jobs. Phil Schiller covered a few events in 2009 while Jobs was out on medical leave. Can that still be called a Stevenote?

As of 2010 Apple no longer attends MacWorld Expo at all, WWDC has become the new showcase supplemented with occasional Town Meetings and Special Events. Nevertheless the surprises keep coming – what will be the Next One More Thing?

Click on and expand the timeline below to relive some Apple history and view clips of these events.


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