Analyst: Apple Could Kill Off Google And Facebook With App Internet



Google’s new Chromebook? We called it the MacBook Welfare, but Forrester CEO George Colony has another term for it: “corporate idiocy.” Why? Because with iOS, Apple saw the future of computing, and that future’s not the web… it’s the app.

According to Colony, Google’s problem is simple: all facets of its business save Android are built upon the idea of a web-based internet, mostly as a way of serving up ads.

Apple’s changed that game, though. We’re no longer living solely in a web internet. Rather, we’re living in the App Internet. That, according to Colony, is the “architecture of the future.”

Forrester says that because we increasingly connect to the Internet through specialist apps as opposed to through our browser. Chromebook is different: it’s “programs” and “apps” are really just web pages driven by standard HTML5 and CSS3 technology.

Colony says something like the Chromebook just can’t compete with devices like the iPhone or iPad that can access the App Internet… despite the fact that Google’s Android arm is already sinuously curled around the app.

Google’s Chromebook is just the most obvious and current example of Apple competitors who don’t get it. PC Vendors either need to embrace the App Internet, as Apple has done with its iOS and Mac App Stores, or perish.

Google’s not the only company that needs to evolve to embrace apps, or risk giving it all up. Colony says social networking giant Facebook is another company that doesn’t “get” the app, as evidenced by its failure to supply a native Facebook iPad app. That makes Facebook vulnerable to competitors, according to Forester: a social networking rival launching with strong, native apps for multiple ecosystems could quickly gain momentum that Facebook wouldn’t like them to have.

With Google still struggling within the company to release their own Facebook-killing social network, rumored to be called Google Me, it all comes down to this: will Google Me be a social network for the App Internet, or will it be another Chromebook? If the latter, Facebook has nothing to fear, but if Google can embrace the app beyond Android, they might just be a credible threat.

30 responses to “Analyst: Apple Could Kill Off Google And Facebook With App Internet”

  1. quietstorms says:

    I agree that the future is the app because of three main reasons: security, security & security.

    1. With the example of Mac Defender, it’s now been proven that many, if not most users, should not be allowed to install unapproved apps. Google and Facebook can always serve in-app ads but will be forced to serve higher-quality ones instead of spamming the user as they do now.

    2. This will put an end to phishing scams because the customer will go to the app instead getting fooled in the browser.

    3. Native apps will always look and perform better than a web app.

    Google Chrome will die out because it offers no advantage over iOS or Android.

  2. Petr says:

    Good morning ? It’s somehow clearly visible for years now what APPL is doing. That was the reason why GOOG and APPL went different direction. As Steve Jobs have said – people would not search anymore, they would use apps. Or something like this. May be he didn’t said it :) but intention was clear. Apps, not you average browser with AdBlock. Apps (or mobile Safari) with full options of mobile adds

  3. DrM47145 says:

    “[…] Chromebook is different: it’s “programs” and “apps” are really just web pages driven by standard HTML5 and CSS3 technology.”
    You mean “its programs”, not “it’s programs”, right?

    …and I am not native in English.

  4. Kev Robinson says:

    I literally couldn’t disagree more.

    Web apps are infinitely more relevant than traditional apps, perhaps not so much on mobile but ceretainly on the desktop/laptop.

    I hope that this model is the future of the desktop/laptop.

  5. Kev Robinson says:

    Other than applications open to any platform, and your entire computer available wherever you are.

    Other than those twp ABSOLUTELY HUGE advantages, no…. Nothing at all.

  6. Aj Tk427 says:

    and your evidence of this statement is….
    or are you just trolling?

  7. aardman says:

    Is there a compelling need for the typical consumer to be using multiple platforms?

    Is there a compelling need for the typical consumer to have his entire computer with her everywhere she goes?

    Are the above two more important than security?

  8. 300AShareMakesMeSmile says:

    Why talk about?  Apple just needs to do it.  Apple needs to keep pouring on the apps and not giving Android a chance to gain financially.  That way, all that Google and Android will be left with is lots of worthless market share.

  9. minimalist1969 says:

    There is some truth to this guy’s point, but claiming the
    future will be an internet accessed solely through apps is pure hubris (and I’m
    guessing more than a little click bait-ey).


    He is absolutely correct that native apps and the network
    attached devices that run them are changing the game.  As the number of devices that access the
    internet increase, the one size-fits-all approach that worked so well on PC’s
    with 13 plus inch screens with mice and keyboards starts to fall apart.   But
    some things still work best in web form. 
      I may love my Pandora iPad app
    (which kicks the butt of both the horrible web version and that abomination of
    an AIR app), but I much prefer to bang through a bunch of RSS feeds in Google Reader
    then I do using any number of the specialized apps I have on my iPad or iPhone.   Facebook
    is a horrible experience on my iPad (even 
    the 2rd party apps are not very good) but the iPhone app is fantastic.   


    It really depends on specific device one is using and the
    information one is trying to access to deter mine whether the open web or a custom
    app is provides a better experience.  Normal
    people don’t treat it like an ideological battle.  They just use what works best for them.

  10. Sean Liu says:

    He didn’t give any real evidence, but no, he wasn’t trolling

  11. minimalist1969 says:

    Except desktops and laptops are not where the growth is.  Mobile is.   Along with dozens of network attached appliances from TV’s, to automobiles, to kitchen and laundry devices, to home automation systems.   None of these devices use 1024×768 screens with a keyboard and a mouse.

  12. atimoshenko says:

    Don’t see the point about “any platform”. If everything is available on every platform, then there is no need for platforms <==> the web is the only platform that counts <==> single platform monopoly stifles platform innovation (the same way Windows stagnated even as Windows software did not).

    As to having your entire computer available wherever you go, the speed of developments in processing, storage, and transmission of information, would likely mean that we will have multiple redundant copies of our ‘computer’ available on (and expandable from) each of our multiple devices, one of which we will always have with us (at the very least to function as a keyring/wallet/’PDA’).

  13. Hampus says:

    While I agree with apps being the way forward (have to think of the common users too) there is a bit of a flaw in your thought process.

    How is moving from a browser based web to a app based web lessen the amount of phishing scams and apps doing things the really shouldn’t, sure no web pages to fools users to download and install, instead the apps will be in the appstore, Apple can’t possibly catch every single on of them…

  14. cheesy11 says:

    apps are the future, however, whats to stop google just sending out a googlee searchengine app?

  15. says:

    Know why Apple kill Andoird? Because of the app quality and the easy purchase system!

    Google should monitoring it’s own android market apps quality… and roll out more user friendly payment system.