Apple's iPhone And iPad Displays Take Home Some Awards, Win Some Love | Cult of Mac

Apple’s iPhone And iPad Displays Take Home Some Awards, Win Some Love



Apple’s Retina Display is one of the sexiest around, and now it’s getting some official recognition.

Both Apple’s iPhone 4 display and that of the iPad/iPad 2 have just won Display of the Year awards from The Society for Information Display. But while you’d be forgiven for thinking, in the case of the Retina Display, that the awards were earned because of raw pixel counts, SID was ultimately more impressed by Cupertino’s keen usage of In-Plane Switching technology, allowing for better viewing angles and brightness than other displays.

Here’s what the SID had to say about the iPhone 4’s Retina Display:

Utilizing Mobile IPS (in-plane switching) technology, the iPhone 4 Retina display achieves a viewing angle superior to conventional mobile LCDs, providing an enhanced viewing experience for the end user in virtually any application. The display features a host of technical advancements: customized LTPS TFT backplane with organic passivation and optimized pixel design; user-customizable, auto-adjustable brightness using ambient light sensing; advanced IPS compensation polarizer technology for high contrast (800:1) and color consistency regardless of viewing direction; 8-bit color depth; an ultra-thin, tiny-footprint driver IC; and patent-pending mechanical integration.

And the iPad/iPad 2’s display:

The iPad display provides a superior viewing experience with a minimized gamma shift over viewing angles, enabling designers to create innovative apps that further enhance the viewing experience. The iPad’s fully customized design leverages the existing amorphous silicon thin-film transistor (a-Si TFT) infrastructure in an innovative, ultra-thin product with the unique LCD and an innovative power-management system that achieves maximum power efficiency – 10 hours of battery life for WiFi web surfing and 9 hours for 3G web surfing.

[via The Loop]


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