Amazon Will Try To Kill The iPad 2 AND iPad 3 With Its Kindle Tablets


Image used under CC license from kodomut on Flickr
Image used under CC license from kodomut on Flickr

‘Coyote’ and ‘Hollywood’ are the code-names of two tablets rumored to be a part of Amazon’s
upcoming tablet ‘family’. Details obtained from one tipster reveal the Coyote will boast a dual-core processor much like Apple’s iPad 2, whereas the Hollywood has something even more audacious up its sleeve: hardware that Amazon hopes will potentially make the iPad 3 obsolete even before it launches.

The Coyote will be Amazon’s entry-level tablet in the Kindle family, and will based on the NVIDIA Tegra 2 platform. Nothing too spectacular there, then, but it’s the Hollywood that looks to be most interesting.

Based on the NVIDIA T30 “Kal-El,” the Hollywood boasts a quad-core processor that makes the dual-core Tegra 2 look like a senior stepping off the bus. With a 500% performance increase, the Hollywood wants to make the iPad 3 look silly even before Apple announces the third-generation device. Something tells us Apple’s got a quad-core A6 in the pipeline to cope, though.

Unfortunately, those are the only details Boy Genius Report’s source can provide for now, leaving much to be desired when it comes to details on screen sizes and other technical specs. For now, we’ll just have to wait, but what do you think? Will an Amazon tablet ever steal Apple’s crown?

  • mrplowinc

    Competition is a good thing. When Android came knocking Apple pulled the stops out to add features and improve iOS. So far there’s been little commercial competition to the iPad. Perhaps Amazon are the ones to bring the competition.

  • lobbin

     It’s still not just about the hardware.

  • Ben Dodson

     There are going to be some pretty serious battery life implications of adding a quad-core processor to a tablet. Amazon trying to compete against the iPad based purely on tech specs (“look, it’s quad core”) is ultimately why they will lose – the iPad is about the software and the user experience, not processing speed. I can’t think of a reason why you would need quad core in a tablet (maybe for movie editing?) – Amazon should be focussing on how they can get developers on board and making interesting apps to compete, not on pushing out unnecessary fast hardware.

  • gnomehole

     Amazon would be the only one that could take on the iPad… however, I don’t think Android is very tablet friendly, and the apps just aren’t there.   Can Amazon magically change this?    They might be better off coming up with their own OS…  or will they rape the “open” Android and really change it up?    If they focus on too many things will they hurt their existing Kindle operations?

  • B066Y

    “can’t think of a reason why you would need quad core in a tablet” 
    The same thing way said about computers not long ago. Better specs are always a good thing…provided the battery is one of the improved specs. But you are right specs alone will not make a better product. It has to be a combination of hardware and software. Apple does a great job at that…Android does an ok job.

  • gareth edwards

    hmmm, I saw this coming a long time ago and I’m really interested in seeing what Amazon cooks up. If there’s one company that can make a compelling argument for adopting a tablet (Apple aside) it is Amazon. They have a huge consumer footprint, Kindle to leap from and goodwill from users – they have all the things that Apple has in a slightly different form – all the things other manufacturers don’t.

    I think the really interesting thing will be how this impacts on the Android marketplace NOT the Apple one though. Android’s manufacturers are already experiencing a tough sell with just Apple in the market and if Amazon wades into the fray then they will be fighting collectively on two massive fronts. As a consumer the 2 easy choices would be an iPad or a AmazonPad – other kit will be a harder sell to the average (mass market) consumer. I see hard times ahead for RIM, MOTO et al.

    Even if Amazon choose the Android platform I imagine some serious tweaking to “Amazonize” the device and tie it in with the brand/store and Amazon won’t want to share that kind of value if they are smart. Apple’s given them a good model to follow, be the only owner of your technology; this has worked well for them with Kindle and I’m sure they’ll follow this route to market with the full tablet.

  • jsimon9633

     kill ipad? really? REALLY? yah.

  • The?

     I though the Kindle was just for reading…

  • jnjnjn3

    Currently Apples iPad 2 is about 2 to 3 times faster in GPU performance than the Tegra 2.
    So 500% better means 1.5 to 2 times the iPad 2 performance, which seems reasonal for a product that isn’t released yet.
    It’s clear that Apple has nothing to worry about.


  • KillianBell

    What a silly comment. At no point does this article convey any sympathy for Apple or make out that Amazon is “evil.” I am not pleading for you to feel sorry for Apple – I merely delivered the latest rumors about Amazon’s upcoming tablets and stated that the devices would rival the iPad. The headline isn’t supposed to be taken literally.

    Quite frankly your comment seems immature, pathetic, unhelpful and in no way relevant. If this article isn’t for you, why did you bother wasting your time commenting on it?

  • gareth edwards

    “Calm down dear”…..

  • Theapplemobileblog

    Nothing is going to Kill the iPad, not today, not tomorrow, here’s why

  • donfelipe

     Amazon already has the Kindle and tablet experience. This new tablet could be the iPad killer. If I were Apple I would be worried. I do like the iPad and it is selling well on my website and visitors are registering for the free iPad 2s but I will happily promote Amazon’s new tablets.

  • Richhealthlife

    Look at all these false claims by posters. “iPad 2 is about 2 to 3 times faster in GPU performance.”  – The benchmark your using are for lower resolutions on iPad tablet than Android tablet.  Roughly Stated, “Quad Core will reduce battery life …” – Quad Core will in fact improve battery life for a few reasons: 1) Workload spread out over more CPUs means less overall energy consumed than less CPUs.  2) Die Shrink will occur for Quad Core, so less energy is needed to power each core. 3) Many Quad Cores (certainly Qualcomm) will be the very first “asynchronous” mobile CPUs, thus allowing one core to run at 70% while another runs background programs at 10% for example.  Quad Core are going to make battery life skyrocket especially as more programs are written for multi-threading.  It is important to lead the pack and encourage development.  So YES, Amazon is encouraging  developers by merely releasing the Quad Core.  Furthermore, the iPad is fine more Americans.  It’s a polished out of the box solution.  Though, as real computer enthusiast who like to build their own computers, you probably won’t find to many Apple fans such as myself.  I personally cannot bring myself to support a company so proprietary in nature.  No  buying a spare battery, must connect with iTunes for an update, very little customization of icon arrangements and settings, blah blah blah. I prefer a little higher learning curve with more functionality and flexibility though I understand why other do not.  I don’t want to hear about how much money Apple makes either from Fanbois.  How is that relevant to their product, other than to show their margins, how many people buy them, and how superior their marketing it is.  Is a Rolls Royce by most metrics a nicer care than a Toyota Corolla (no offense to Corolla owners), yes it is.  Yet Toyota makes way more money than Rolls Royce at least in their auto division.  and settings, blah blah blah. I prefer a little higher learning curve with more functionality and flexibility though I understand why other do not.  I don’t want to hear about how much money Apple makes either from Fanbois.  How is that relevant to their product, other than to show their margins, how many people buy them, and how superior their marketing it is.  Is a Rolls Royce by most metrics a nicer care than a Toyota Corolla (no offense to Corolla owners), yes it is.  Yet Toyota makes way more money than Rolls Royce at least in their auto division.  

  • Muenzenhamster

    The man is clearly drunk, he cannot even form coherent sentences. I wouldn’t pay him too much mind, Killian. I liked your article, it’s just fine the way it is.

  • haineux

    The problem with adding cores is that the power consumption grows linearly while the speed increase flattens out — fast.

    Two cores, most of the time, give you 1.8x the speed at 1.8x the power consumption. Four cores, it’s more like 2.75x the speed at 3.5x the power consumption.

    You can stop reading here if you wish, the rest is details.

    The speed increase flattens out because it’s VERY hard to write code that gives you full speed — even if you have a super-smart programmer. When you divide a problem into pieces, you cannot predict which pieces will take longer to finish, and it’s very common that one piece will take far longer than any of the others. And of course, most programmers, most of the time, won’t divide up the problem. They let the compiler do it.

    Many PhDs have been studying this problem for decades, and have not made much progress.

    There are tricks, of course. You can have idle processors do speculative work in anticipation of future needs, but much of the time that work gets discarded because the predictions go wrong. You can also assign an idle processor onto “housekeeping” tasks (defragmenting/cleaning up storage), but the cost of switching is high, so you can’t jump back and forth. Net result is that the tricks don’t help much at all, and are reflected in the numbers above.

    One of the best tricks, however, is to use multiple cores only when you are pretty sure they will pay off, and shut them down much of the time. This would seem to be a great idea, except that in single core systems, you can gain an equal advantage by running the CPU at a slower speed.

    Interestingly, Apple’s Grand Central Dispatch is actually a small improvement in the situation, and as a result, it’s becoming popular with the Linux crowd. The idea is to define a new kind program structure, called a “block,” less tightly-integrated than a subroutine, and less “expensive” than a unix process, and to have the OS manage blocks system-wide. It’s only a little extra programmer work to write programs with GCD in mind, and you don’t have to know in advance how many cores are available. The result is that GCD-aware programs perform better than those that the compiler had to split up. And, conversely, the OS can manage cores better, because GCD can adapt quickly — if the front-most program is not doing much, blocks from other programs can be brought in, and when the user suddenly does something “expensive,” the OS can dedicate all the cores to it.

  • Dilbert A


    did you really just try to steal page views?


    ahhhh, no thanks. 

  • Dilbert A

    preach it from the mountain!

  • Dilbert A

    great comment. 

  • KillianBell

    Thank you, Tom.

  • Michael

    The problem with all of the tablets available that are trying to compete with Apple is that the others do not offer the Apple marketplace: an established music center; an established App Center; an established movie market place and much more. Amazon, and I use a Kindle for my books, can’t offer anything but music and books and some movie/TV programming. In addition, they need to depend on others for their technical progressions unlike Apple who has that technology in-house. While the competitors may outsell their products en-mass, they will never be able to compete one on one with Apple.

  • Nutz320

    Ladies and gentlemen, witness the effects of the brain-melting drug, “Internetica”. It is a usually harmless drug, but occasionally known to turn even kings insane; who knows the fate of this man? Only himself, and for the better. He is toast. Grieve for him, a good man turned insane by the ravages of “the Web”, his mind entangled in “the Net”.

  • gareth edwards

     nice post man.

  • Joseph Savard

    I was dissapointed with the baterry life on the latest generation.  The user interface for anything on the internet is miserable. I went through exchanging my Kindle 5 times and all had problems with battery life and 2 burnt out upon rechrage.  I finally requested my money backNone of them held a charge for a day of reading.  

    Their forecasting of an advertisement model is curious to me it could be a bothersome road to reading as it matures into a revenue model.  User’s reading experience could fall to second consideration..  We’ll see…

    Reading on the device, crisp clean, I agree, read a techincal manual or anything with a diagram. Cant read it, can ya!!  20 to 80 year old eyes have this issue.

    Well, can’t do it on the device but the app fixes this on the iPad, Mac, PC etc….  So I read most of my stuff on a laptop using the Kindle APP.  One good thing about the APP is it NOW can reference pages… SO reference to page # actually can be found. 

    This was HORRIBLE for a device that was an EREADER and you couldnt get to the page number, it was like this for 2 years or more… Funny how main priorities for what engineering abstraction is unerway and missing one of the MOST IMPORTANT REQUIREMENTS for a book.. Book Numbers!?!  Really?  It was laughable.. Fixed now, good job!
    Kindle unseating iPad, google over took yahoo! I am a believer any market can have a new winner no matter how established the current winner!  Amazon Kindle being on a faster processor wont be the claiming factor to scuccess.  They need to hit on all 8 cylinders to dethrone iPad and Droid for that matter.  Droid’s having a heck of a time against the Ipad and the are hitting on a lot of cylinders! 

    Kindle needs to handle user exeprience to antoher level, better human interface and some other tid bids before deseating the iPad. The current product line performance is not usable on line. For me, as long as there is a Kindle app on devices ill be using the App not the Kindle.

  • John Marshall

    How cute, they’re playing together! Like a show dog and a stray mutt.

    On topic, it’s not a cpu that separates the men from the boys.

  • John Marshall

     People would be more inclined to read your insightful comments (it is smart) if it didn’t look like verbal vomit. Use the Enter key once in a while.

  • Bervick

    The Tegra 2 fails at high profile H.264 playback. So think movies. Also think gaming. Apple has succeeded mainly because of the app market and advertising of the same. The OS user experience is not that significant anymore. Yes it is simpler/more intuitive on the iOS.

    The multiple cores allow the other cores to remain in a state of rest. Continuous load/throttling on a core drains the battery because it is under constant load. For eg. you had 6 people to lift a very heavy sofa. But only 4 at a time could lift the sofa (time sharing the effort), then the efficiency ratio would increase because the 4 would not be overworked with a constant load.  There is obviously a balance/break-even. Some battery energy is going to be used in the management processes of round robining the cores. They must have it optimized.

    Who knows what “transfomers” will come next. Imagine being able to add a keyboard dock that will not just boost your battery, but allow you to type/be more productive. Maybe that keyboard can contain additional processors that will take it from a slate to a full fledged laptop. A smaller version of parallel computing. Or perhaps the dock can be an e-Ink device. Who knows what the future holds.

    They claim the battery life will actually improve. Upto 10 hrs of HD playback depending on usage.