When Google and Amazon launched their cloud music services, they did so without signing deals with the four major music labels. Apple will not be following suit, and according to music industry insiders, having all the contracts signed is what’s going to let Cupertino kick the competition’s teeth in.
When Amazon launched Cloud Locker, they took the position that they didn’t need to sign contracts with any music publishers: all they were providing was a storage locker for users to play their own music, uploaded manually from their computer. It’s a position that Google has similarly taken, largely because their own talks with the labels to launch their own iTunes-competing music store have totally stalled.
On the other hand, Apple appears to be lining up all the proper signatures for when it launches its own music-streaming service. And those signatures are going to be a big asset to Apple.
Multiple music industry insiders are now confirming that Apple’s cloud-based offering will afford a far wider array of options to users than Amazon or Google’s service can legally provide.
What those services will actually be, we won’t know until Apple officially unveils their new baby. That’s probably going to happen next month at WWDC, but in the meantime, anyone want to hazard a guess on what Apple will be able to do with all the contracts signed that Cloud Locker and Google Music can’t? Hit us up with them in the comments!