It has been a long 10 months, but the long-awaited white-colored iPhone 4 is shipping and for sale today in the US and 28 other countries. Therefore, you would expect that people would be excited to get their hands on one of these babies, but that doesn’t seem to be the case for Apple Stores in the US.
The stores I checked in the Houston, Texas area didn’t have lines forming — like you would normally expect for a product launch. China on the other hand was a completely different story as long lines were reported there.
The long lines in Beijing were the result of high demand for Apple’s new iPhone 4, which many touted as being favored due to its bright and young appearance. Additionally many of Apple’s customers in Beijing considered the white-colored iPhone 4 a good fit for women. The popularity of the new device led to it being sold out on launch day in Beijing.
In Hong Kong, where shoppers began queuing up at midnight the day before, the white iPhone 4 is alleged to have sold out in only one hour.
Apple has to be pleased since the market in China, which accounts for 10% of Apple’s total sales, has been outstanding for iPhone sales and it looks like the white iPhone 4 just kept the momentum going. Especially when you consider that during an April 20 analyst call outlining its first quarter earnings, Apple had stated that iPhone sales in the China region where up 250% been January and the end of March. Sales in the US by comparison had only gone up 155%.
Congrats to Apple on what appears to be a successful third launch of the iPhone 4.