White iPhone 4's 'Mystique' Could Generate 1.5 Million Sales | Cult of Mac

White iPhone 4’s ‘Mystique’ Could Generate 1.5 Million Sales



While the vast majority of us gave up hope on the white iPhone 4 and just bought the black one instead, one analyst believes that the white device’s “mystique and scarcity value” could generate 1-1.5 million sales per quarter for Apple. Brian White, an analyst at Ticonderoga, believes the delay in the white iPhone’s release could drive sales.

Speaking to The San Jose Mercury News, White said:

The purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the ‘cool factor.’

In our view, this delay has created a certain mystique and scarcity value around the white iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter until the iPhone 5 potentially comes to market in September.

The white iPhone 4 finally went on sale today – 10 months after it was announced. Various manufacturing difficulties were blamed for its delay, and at times many speculated the device would never make it to market. A Cult of Mac poll yesterday revealed that only 12.41% of readers will buy the white iPhone, while 40.98% said they were now waiting for the next generation of the device.

[via MacLife]


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