Samsung to Drop Hard Drive Business as Apple Turns World to Flash Memory


hard drive

Samsung could be about to sell its dwindling hard disk drive business as flash memory becomes increasingly popular, according to a person “familiar with the matter.” Thanks to the success of devices such as the iPod, iPad and MacBook Air, Apple has boosted the adoption of flash memory devices and encouraged consumers to ditch standard hard drives for speedier storage.

Samsung has set a target price of $1.5 billion for its hard drive business, but the Korean company is reportedly keen to sell it for under $1 billion if the right customer comes along. The Wall Street Journal report notes that Seagate Technologies could be a candidate for the business, though neither company has commented on the rumor.

Apple is considered to be the largest consumer of flash memory in the world, and predominantly responsible for the shift away from conventional hard drives to solid state drives. It’s believed the company’s iPad is entirely responsible for the complete reorganization at Acer – whose netbooks sales were hit hard by the popular tablet.

Apple is undoubtedly responsible for my personal adoption of SSD drives; after purchasing an 11-inch MacBook Air my other Macs felt incredibly slow in comparison. It seems once you go flash, there’s no going back.

[via Electronista]