Popularity of MacBook Air is Ever Increasing


Image courtesy of Fortune

Since its refresh in October 2010, the popularity of Apple’s MacBook Air has been rapidly increasing according to new research by J.P. Morgan analyst Mark Moskowitz. Sales of the device have seen a 333% year-over-year rise, with a projected annual revenue of a whopping $2.2 billion.

Moskowitz said in his research note:

“We believe that the growth rate of the MacBook Air stands to moderate, but we expect the product to exhibit increasing contribution to the overall Mac business,” Moskowitz wrote. “(The fourth quarter of calendar 2010) was the first quarter in which the MacBook Air accounted for greater than 10% of total Apple Mac units. More importantly, the MacBook Air accounted for 15% of total notebook sales during the quarter, versus 5% in the prior year.”

The latest refresh to the MacBook Air line introduced an ultraportable 11.6-inch model – a perfect alternative to users looking for the portability of a netbook but with the stability of a Mac. When the device first launched back in January of 2008, a 13-inch machine was the only option, with a starting price of $1,799. Now there are two machines to choose from, both of which come equipped with SSD hard drives as standard, starting at just $999.

It’s believed that the lower starting price and a choice of two notebooks are the main reasons behind the growth in popularity of the MacBook Air.

[via MacRumors]

  • BB Caspian

    Sales aint that great, huh? Needs some push here to boost sales…

  • Seanpwilliams

    I am on week 4 of an 8 week trip overseas. India, Thailand, Turkey and back to India.

    Before I left I picked up an 11″ Air. I cannot imagine this trip without it now. I have no anxiety over carrying my laptop. Charge it up, whip it out on the plane, airport, on the road.

    The form factor cannot be beat and for my purposes, mainly writing and photo management it does exactly what it needs to do.

    Finally a laptop that slides right into the seat back on the plane.

    My biggest anxiety? That I will leave it on the plane along with the myriad magazines I have in the past!

  • Paul Moody

    I absolutely love my 11″ Air. Although, I will say that it’s a companion machine to an iMac, which holds all the “family media.” I write quite a bit, and the iPad’s software keyboard just wasn’t cutting it for me. The Air combines the portability of iPad with the full-featured nature of OS X. And the SSD makes it snappier than any other machine I’ve used.

  • Multi_moog

    B-but since the Air isn’t the right kind of computer for ME that means it must be worthless and everyone buying it is just a fad that’s tricking stupid consumers! Also FUD!

  • Beast_m

    its really hard to choose between a macbook air and an ipad
    ipad is better but not fully capable(not even flash!)

    macbook air is fully capable, but a very weak computer
    hence you need a desktop, macbook air, and ipad :S
    ipad should be fully capable, mcbook air should be canceled

  • Tracy Edward Smith

    I wonder how unique I am: after continuously owning some kind of PC laptop since 1993 (my first was a Lexmark with a 9″ monochrome screen!) my first-ever Mac is the 11.6″ MacBok Air, not a full Mac laptop…