More Signs Apple Working on ‘Smart TV’



Yet more signs Apple wants to be in your TV. The Cupertino, Calif. tech giant is building a “Smart TV prototype,” an analyst told investors Friday, citing Asian suppliers. Earlier this week, Bloomberg reported Apple is talking with TV manufacturers about embedding technology enabling mobile devices to stream video content to televisions.

A Smart TV would give Apple another product category worth $4 billion for each percent of the TV market the iPad-maker and its partners captured, writes Morgan Stanley analyst Kat Huberty. A Pioneer executive was quoted Thursday describing Apple’s entry into the market “a blessing for an industry trying to move the needle forward on sales.”

This isn’t the first burst of speculation surrounding an Apple-branded TV. Piper Jaffray analyst Gene Munster has long believed the company wants a part of the industry, already selling TV programming and offering the Apple TV set-top box.

“While Apple’s commitment to the living room remains a ‘hobby,’ we continue to believe the company will enter the TV market with a full focus, as an all-in-one Apple television could move the needle when connected TVs proliferate,” Munster previously wrote. Apple’s earlier $3.9 billion investment in components could be a further signal of its intentions. Munster predicts an Apple TV set could generate $2.5 billion for the company.

[AppleInsider, Fortune]

  • Tod Brinknam

    Can this dude write his own article? Has all quotes from other people.

  • Renegader

    Don’t like it? Don’t read it.

  • Aj Tk427

    I really don’t get this rumor. Sure Apple may be building a prototype, but I can’t seriously believe that Apple would go this route. Isn’t the TV market pretty cut-throat, i.e. not big margins? I still think the ATV2 is a brilliant piece of kit and very easily and also affordable move into this market. Also, people don’t upgrade TVs like they do iPads, iPhones etc. I’ve had my Sharp TV for 3 years now and it’s still amazing with no plans this year or the next to upgrade it.

    If ATV2 isn’t selling like the iPad/iPhone, an Apple TV isn’t going to sell well either.

  • Ben

    The article did not say Apple was developing an Apple TV, it said it was working with manufactors to embedding technology. To me this is a chip that runs AppleTV software as well as supports Video AirPlay. It makes no sense why Pioneer would be excited about Apple making it’s own tv, but it makes perfect sense they would want access to a chip that gives people a reason to buy a new tv (something 3D is failing wonderfully at).

    The margins on TVs are razor thin, but a chip like Apple, they can reap from all sides, and sell their AppleTV they have now to those not in the market for a new TV.

  • Dervish

    How can you know if you like it or not if you don’t read it first?

  • shane