Steve Jobs: We Have No Plans To Discontinue The iPod Classic


Photo: Apple
Photo: Apple

The venerable iPod Classic hasn’t been update since September 2009, and even that was a negligible update to the last model, the sixth-generation iPod debuting in 2007. The long gap, coupled with Apple’s increasing focus on their iOS devices, have prompted some to ask if we’d see the discontinuation of the iPod Classic sometime soon… especially as it looks increasingly likely that the next iPod Touch might come with as much as 128GB of flash storage.

If you love the iPod Classic, though, don’t pay the morbid speculation any mind. Apple CEO Steve Jobs himself has weighed in upon the matter, writing a (nearly hysterical) MacRumors reader and saying that they have “no plans” to kill off the iPod Classic.

Honestly, that sort of relieves me. It’s easy to look at the iPod Classic as antiquated tech, but I like to think of it like a samurai sword, razor-keen and honed to perfection after countless foldings. That it doesn’t have the same functionality as a ray gun doesn’t make a samurai sword obsolete, it just makes it less flashy, more focused and subtle.

The iPod Classic is aimed at exactly one kind of person: the guy who wants to have his entire music collection in his pocket at all times. As music file sizes get larger, as digital music collections grow, there’s always going to be someone for whom the iPod Touch just doesn’t cut it. Apple always wants to be able to sell those guys an iPod. They’re the guys who built the brand to begin with.


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