Witness the Spectacle of the Apple Popup Store [SXSW]



In case you missed it, Apple stole the spotlight this year at SXSW by launching iPad 2 in a temporary popup shop right in the heart of Austin.

I had heard that Apple was opening a popup store at a secret location during SXSW, but the location wasn’t a secret for long.

Long lines, big signs, high fives—even dancing ensued once the twitterverse got wind of the popup’s location. It was a crazy fun time, so if you haven’t seen it yet, check the video and let your eyes behold the insanity of this brilliant iPad launch.

PS, excuse the video’s abrupt ending, my camera ate some of my video bytes.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.