Apple Black Friday deals: AirPods, Apple Watch, iPad and more [Held over!]


Illustrative graphic with the text 'Best Apple Black Friday deals'
There are some great deals to be had on Apple gear and accessories during the 2023 Black Friday sales.
Photo: Midjourney/Cult of Mac

Update: Black Friday might be over but the deals certainly are not. Many of the best deals on Apple products are still live and you can score some hefty discounts on them this shopping season. In fact, some of these deals disappeared for a while on Black Friday — like the iPad (9th gen) for just $229 (save $100) — then reappeared at some point!

For starters, don’t miss this killer deal on AirPods Pro 2 (with USB-C) for just $189 (save $60) — this is the best price we’ve seen on the best AirPods you can get. Plus, Apple Watch SE (2nd gen., 2022) is down to just $179 (save $70) — the SE is a great gift for someone this Xmas. Or, if you are shopping for yourself, the latest Apple Watch Series 9 is just $329 (save $70).

There are lots of great Apple deals to be had on Black Friday 2023 — just not from Apple itself. Apple is usually pretty stingy when it comes to Black Friday (Tim Cook loves his margins!). This year, you can get an Apple gift card worth up to $200 when you splash out on select products, but the latest and greatest — iPhone 15, M3 MacBook Pros, iMac, and the Apple Watch Ultra 2 — are not included.

However, there are great savings on Apple products from third-party retailers like Best Buy, B&H Photo, Target and Walmart. All these stores offer significant discounts on AirPods, Apple Watch, iPads, iPhones and more. Here are the best deals on Apple gear we’ve found.

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Best deals on Apple products and accessories for 2023 Black Friday: AirPods, Apple Watch, iPad and more

Below we’ve compiled the top Apple deals leading up to Black Friday, featuring substantial discounts on AirPods, iPads, MacBooks, and more. As we approach the main event on Nov. 24, this page will be regularly updated with the latest offers, so make sure to revisit for additional great deals. Note: All prices are subject to change.

🔥 = recently added or updated

Table of contents:

Our Favorite Black Friday Apple deals so far

So far, the best deals on Apple gear include savings on AirPods Max, the latest iPad mini, the latest 41mm Apple Watch Series 9, the Apple Watch Series 7 (a couple of years old but still a great watch) and the latest iPad Air with the M1 chip.

Black Friday AirPods deals (and Beats headphones, too)

Of course, if the stock ear tips that come with AirPods Pro 2 may work fine for most people.
When it comes to wireless audio, AirPods changed everything.
Photo: David Snow/Cult of Mac

Quite simply, AirPods are the best wireless headphones for anybody in the Apple ecosystem. Proprietary features make them ideal for using with iPhone, Mac, iPad, Apple TV and other Apple gear. Second-gen AirPods are the cheapest way to get in on the action, but they still have the original model’s sticklike design. Third-gen AirPods adopted the AirPods Pro design, but lack the pro model’s active noise cancellation.

The latest AirPods Pro (second-generation) earbuds come in two flavors — the one with the USB-C charging case future-proofs your connection and adds minor updates versus the Lightning version. The AirPods Max headphones cost the most, but deliver hours and hours of audio with an eye-catching over-ear design.

Black Friday Apple Watch deals

Apple Watch Ultra with the Modular Ultra face
With a beefier design and much better battery life, Apple Watch Ultra is the ultimate expression of Cupertino’s smartwatch.
Photo: Leander Kahney/Cult of Mac

The latest versions of the world’s bestselling smartwatch — Apple Watch Series 9 and the second-gen Apple Watch Ultra — run on a more powerful processor than their predecessors and come with the marquee double tap feature. But all the models listed below deliver excellent performance and an always-on screen. You’ll find only minor upgrades like slightly bigger/brighter screens and the Series 8’s temperature sensor.

Black Friday Mac deals

Three kids huddle in front of a red iMac powered by Apple's M3 chip.
The latest iMac is powered by Apple’s recently unveiled M3 chip. It makes a great all-in-one computer for home or office.
Photo: Apple

The newest chips in the Apple silicon lineup — the M3, the M3 Pro and the M3 Max — give the iMac and the latest MacBook Pros a boost. But older chips like Apple’s M1 and M2 still deliver solid performance for everyday use (and they also cost a lot less, especially with these big Black Friday discounts).

Black Friday iPad deals

iPad (10th gen) came out with several new features and a higher price tag than before.
The 10th-gen iPad is a better buy than ever with this Black Friday discount. But Apple also gives you lots of other tablet options.
Photo: Apple

The best deals so far are on Apple’s entry-level iPads, both 2022’s ninth-generation and this year’s tenth-generation. The latest iPad mini and iPad Air models also get surprisingly fat $100 discounts. 

Black Friday Apple TV deals

Apple TV 4K
The latest Apple TV 4K includes an updated Siri Remote.
Photo: Apple

Apple’s set-top box delivers all the streaming content you could ever want. But it also serves as a HomeKit hub for home automation. The Siri Remote is even getting better!

Black Friday Apple accessory deals

A New York Times reporter found that AirTag tracking and privacy alerts can work better than other trackers.
If you’re in the Apple ecosystem, it’s almost impossible to have too many AirTags.
Photo: Apple

AirTags make great stocking stuffers, and the deal on a four-pack is about as low as we’ve ever seen the tracking tags go. And iPad owners will enjoy these discounts on various Apple cases, as well as the latest iPad stylus from Apple.

Black Friday deals on third-party Apple accessories

Apple isn’t the only manufacturer that makes high-quality accessories for the company’s popular products. Here are some deals on Apple accessories made by third-party vendors.

Does Apple offer Black Friday deals?

Apple typically refrains from slashing prices throughout the year, including Black Friday. Instead, as in previous years, the company usually includes Apple gift cards when purchasing a big product, like iPhones, iPads, and Macs.

The same is true in 2023: Apple is offering gift cards worth up to $200 on select purchases. Note, Apple’s newest products like the new iPhone 15, M3 MacBook Pros and the cool Apple Watch Ultra 2, are not included in the promotion.

Where can I find the best Apple deals on Black Friday?

While Apple itself isn’t the best place for deals, lots of third-party retailers offer substantial discounts on Black Friday and Cyber Monday. Amazon in particular is likely to offer a variety of Black Friday deals on Apple devices, including iPads and Apple Watches.

If you’re looking for AirPods, Walmart’s Black Friday sale is set to feature a popular $69 AirPods deal, according to an early leak. Other prominent stores such as Best Buy, Target, B&H Photo, and many more are also expected to reduce Apple prices as part of their efforts to attract shoppers during the seasonal sales events.


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