Driver calls SUV’s deadly plunge into Boston-area Apple Store accidental [Updated]


This is Apple Derby Street prior to the incident.
This is Apple Derby Street prior to the incident, in which an SUV smashed through the facade and pinned several people at the back of the store.
Photo: Apple

A man driving a black SUV crashed through the glass facade of an Apple Store near Boston on Monday morning, killing one person and injuring 19, including four critically, according to reports.

Updates: The driver, identified as 53-year-old Bradley Rein, was arrested Monday night and charged with reckless homicide by motor vehicle, according to The number of injured in the crash rose to 19 from the initially reported 16. Rein pleaded not guilty on Tuesday and said his foot had become stuck to the accerlator, causing the crash. He was held on $100,000 bail.

Kevin Bradley, a 65-year-old from New Jersey who Apple said was “supporting recent construction at the store,” was killed in the crash.

Driver crashes into Boston-area Apple Store, killing 1 and injuring 19

A 2019 Toyota 4Runner driven by Rein plunged through the glass front of the Apple Derby Street location around 10:45 a.m. Monday in the Hingham Derby Street Shops in Hingham, Massachusetts, authorities said.

The vehicle pinned some people at the back of the store, reports indicated. One person died and 19 were transported to local hospitals with injuries, including four people in critical condition, according to early reports by ABC affiliated WCVB and CBS affiliate WCBS.

According to WCVB, a fire marshall on the scene said “the video suggests this was intentional.”

Plymouth County District Attorney Tim Cruz said the incident is under “active criminal investigation,” The Patriot Ledger reported. It identified the vehicle as a Toyota 4Runner traveling at a high rate of speed at the time of the crash.

“Right now, family members are being notified or in the process of being notified,” Cruz said in a media briefing. “This morning was an unthinkable morning, and people are trying to process what happened. … This investigation is active and ongoing, and we are very limited as to what we can say at this point.”

Apple statement on deadly SUV crash into Apple Store

Apple responded to the incident with a statement to

“We are devastated by the shocking events at Apple Derby Street today and the tragic loss of a professional who was onsite supporting recent construction at the store,” Apple said. “Our hearts go out to our team members and customers who were injured and all of those who were affected by this terrible incident,” the statement read. “We are doing everything we can to support our team members and customers at this very difficult time.”

Note: We originally published this story on November 21 and updated it with additional details on the incident and a statement from Apple. We updated it again on November 22 with further details. 


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