The iPhone, the iPod and Apple all made the top ten of a list of 100 brands commanding attention and participation from social communities online.
The iPhone reigns as the number one most social brand of 2008, outscoring parent company Apple, which ranks number three in the list complied by social media marketing company Vitrue. Overall, Apple dominates by also securing iPod at number seven and the Mac legacy brand at number 16.
That gives Apple or Apple products three spots in the top ten and four in the top 20.
The top 20 is ruled by media and entertainment brands including CNN, Disney, Xbox, MTV, Sony, Nintendo, PlayStation, Turner and Fox News. Full line-up here.
The list was compiled by analyzing online conversations on a variety of social networking, blogging, micro-blogging, photo and video sharing sites. Vitrue then gave them a composite score and ranked brands by it.
Interestingly, the rankings don’t take into consideration social networking bastions like LinkedIn, Myspace and Facebook. The reason? “The Vitrue 100 is measuring companies that are using social technology, not those who are the technology.”
Hmmm. This is the second year Vitrue has done the study, I suspect the line between using technology and being technology will blur. Wonder if the rankings would be super different if they were included…
Photo used under Creative Commons license, thanks to jm3 on Flickr.