Apple Is Not Worried About iPad Cannibalization | Cult of Mac

Apple Is Not Worried About iPad Cannibalization



Asked at today’s earnings call whether or not he feared that the success of the iPad and the rise in popularity of tablets would cannibalize Mac sales, Tim Cook not only said Apple was not afraid of cannibalization and hadn’t seen it occurring, but even if it did happen, they weren’t worried about it. In fact, Apple welcomed it.

“Last quarter, the Mac grew at eight times the PC market rate of growth, so as far as we can see, there’s no cannibalization on Mac sales by the iPad,” said Cook.

“In fact, there’s the opposite: a Halo Effect from Apple product to Apple product.”

“If this is cannibalization, it feels pretty good,” Cook laughed.

What if the tablet market does cannibalize PC sales, though? Cook downplayed the threat.

“One thing to keep in mind if the iPad and tablets do start cannibalizing, the Mac has a relatively low share in the PC market, so we actually have a lot more to win because of that, while our competitors have a lot more to lose.”


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.