Ted Lasso is, as far as awards and cultural relevance goes, the biggest hit Apple TV+ has had yet. Last week, season two of the heart-warming comedy debuted on Apple’s streaming service — and, well, it’s a smash hit so far.
According to Deadline, citing data from Apple, it was Apple TV+’s biggest premiere day ever, largest opening weekend to date, and no. 1 debut across all series and movies. That’s pretty impressive.
Apple says that the Ted Lasso season two premiere grew Apple TV+ viewership 200% compared to the previous weekend. It also provided a big boost to existing Apple TV+ comedies including Schmigadoon, Physical and Mythic Quest. All benefitted from the “halo effect” of Apple TV+.
Apparently, the viewership for the opening weekend of Ted Lasso season two was 6x bigger than the viewership for the opening weekend of season one. That’s as a result of word-of-mouth over the past year, cementing the show as a hit.
While Apple didn’t provide any hard numbers (which would have given a bit more context as to how many people are actually watching Apple TV+) it certainly sounds like it’s been the kind of win Apple would have hoped for. No wonder the company has already renewed Ted Lasso for a third season.
Episode two of the show debuts on Apple TV+ this week. For those who haven’t seen it (or just want to revisit it), the entirety of season one is currently available to view on Apple TV+. You can read Cult of Mac‘s review of Ted Lasso season two here.
Are you watching Ted Lasso? What do you think of the second season so far? Let us know your thoughts in the comments below.
Source: Deadline
