There may be a problem with Apple’s pricey Hermès’ AirTag range

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Is there a fault with Apple's most expensive AirTags accessories?
Photo: Apple

Apple products have always cost a premium, but they’re also some of the best-made devices and products that you’ll find. Most of the time, at least.

9to5Mac points out that all three of Apple’s Hermès AirTag Key Rings and Luggage Tags are listed as “Currently Unavailable” on Apple’s website, regardless of which option users try to select. It also cites a reader who suggests a quality issue could be to blame.

According to the reader in question, his Hermès Key Ring “fell apart” in his pocket.

“At first I thought it had just come undone but, upon closer examination, it was clear that the bottom of its metal post had unscrewed, at some point, and eventually separated,” he said.

He took it to an Apple Store, but was told that a replacement wasn’t available, and that he could claim a refund or send it direct to Hermès. Strangely, the reader had already confirmed with AppleCare that the product was in stock.

Pricey even by Apple standards

Apple announced the Hermès AirTag Key Rings at its Spring Loaded event last month. The AirTag accessories tip the scale at an eye-watering $349 for the regular Key Ring and an even heftier $449 for the Luggage Tag. Both are currently listed as unavailable for both in-store pickup and delivery. When I called my local Apple Store in the United Kingdom, I was told over the phone that it was unavailable and wasn’t even being held in warehouses.

This isn’t the first time Apple has teamed up with Hermès. The two companies have collaborated on top-of-the-market straps for Apple Watch since 2015. According to an article in The Wall Street Journal that year, Apple valued the partnership so much that it even discussed its Apple Watch plans with Hermès before unveiling the device. That’s not something the secretive Cupertino company does all the time. Now-former design boss Jony Ive and Hermès execs agreed to the deal over lunch in Paris.

Source: 9to5Mac