Concept designers are supposed to think outside of the box. Hank Beyer and Alex Sizemore created some Mac designs that are so far outside of the box you sometimes can’t tell there ever was a box. Their computers are encased in stone, ice, beeswax and other exotic materials.
Others are far, far less less usable. Like the design that seems based on the Apple Lisa but is made of beeswax dripping with honey. Another is simply a pile of peat with computer components and plants sprouting from it.
The computers made of coal or ice fall somewhere in the middle.
Concept Macs “for the rest of us” to think about
Beyer is an industrial designer at Google, but makes it very clear he and his collaborator were never trying to fashion practical computers. “This project seeks to spur discourse and challenge common preconceptions of materiality within everyday objects by displacing the notion that materials best for industry are best for humanity,” said Beyer on this blog.
The name of their collection is “For the Rest of Us.” That’s a callback to the advertising slogan Apple used when first launching the Macintosh in 1984.
Via: Fast Company